Wella Professionals is launching Ultimate Color Blonde, a shampoo and conditioner for blonde and highlighted hair that combines brass-neutralising toning with conditioning care. The two products extend the brand's Ultimate Color range and are aimed at keeping blonde tone cool and colour fresh between salon visits.

Glow Recipe is moving into treatment-led lip colour with the launch of PDRN+ Tinted Soft Matte Lip Blur Balm, a new formula inspired by Korea’s soft-blur lip trend.

Murad has launched the next generation of its Retinol Youth Renewal Serum, reformulating the bestseller to target 10 visible signs of ageing. Inspired by developments in skin longevity science, the new formula uses 4X Active Retinoid Technology, a multi-action retinoid complex developed to deliver accelerated skin renewal while remaining gentle enough for regular use.

Murdock London is celebrating two decades in business with the launch of Soho Leather, the fifth fragrance to join its Heritage Collection. The new scent takes its cue from one of the most recognisable materials in traditional barbering: leather. From razor strops to barber chairs, the material has been part of Murdock London’s visual and tactile identity since the brand’s earliest days, while the fragrance also draws on the character of Soho to give the classic note a more contemporary edge.

UKLASH is launching the Lash Lift Gel, a hybrid lash gel that lifts, defines and holds lashes, combining a nourishing lash treatment with a lifting primer.

111SKIN has launched Precision Peel, a new at-home resurfacing treatment inspired by the chemical peels performed at its 111 Harley St. clinic.

Revision Skincare has launched D·E·J BioStim Treatment Solution in the UK, a professional-only treatment designed to stimulate the skin’s own production of collagen and elastin without needles.

Beauty Pie has partnered with interiors and intentional living expert Reena Simon to launch a three-piece luxury candle collection designed to bring fragrance, atmosphere and ritual into different moments of the day. The Beauty Pie x Reena Simon collection comprises Rêves d'Èze, Time Well Spent and Midnight Cashmere, with each fragrance corresponding to a distinct point in the daily rhythm: a fresh early morning, a slower afternoon and a warm, atmospheric evening.

Korean pharmaceutical skincare brand Centellian24 has launched in the UK, bringing a portfolio spanning barrier repair, PDRN, pigmentation, acne, cleansing and device-led skincare to British consumers for the first time. Developed by Dongkook Pharmaceutical, one of South Korea’s established pharmaceutical companies, Centellian24 combines more than 50 years of dermatological research with the ingredient-led formulations that have helped drive the global expansion of K-beauty.

Caudalie has launched its first-ever haircare collection, extending more than 30 years of vine-derived skincare research to the scalp with a new anti-hair loss and density-focused range. The debut collection comprises a Hair Density Serum and Density & Volume Shampoo, both powered by VineOxyl, a new patented active developed over six years in Caudalie’s formulation laboratory.

Rihanna is entering a new era of complexion with Pro Filt’r Fluid Flex Natural Matte Longwear Foundation, introducing 50 entirely new shades, a flexible skin-like formula and a redesigned approach to undertones.

OSMO has expanded its bestselling Guardian Angel range with the launch of Guardian Angel Mask, a new lightweight treatment designed to repair, condition and smooth dry, frizz-prone hair. The launch takes the Guardian Angel franchise beyond styling for the first time, complementing the original anti-humidity spray with a deeper conditioning step for clients experiencing dryness, damage, static and loss of manageability. The new mask has been formulated to deliver intensive conditioning without leaving the hair heavy, forming an invisible protective “halo” around individual strands to help seal in smoothness and improve the appearance and feel of damaged hair.

Blue Lagoon Skin Science has launched the BL+ Lip Renewal Mask, an overnight lip treatment that takes an anti-ageing rather than a hydration approach to lip care. The mask targets the visible signs of ageing around the lips, including fine lines, loss of firmness, texture changes and the effects of cumulative UV exposure, in a category that has traditionally focused on moisture alone.

Australian ingestible beauty brand VITA-SOL has launched its dedicated UK operation, expanding access to its wholefood supplement portfolio for consumers, skin professionals and aesthetic clinics.

IMAGE Skincare has expanded its VOL.U.LIFT franchise with the launch of VOL.U.LIFT BODY, a new sculpting and firming treatment developed specifically to address visible changes to body skin associated with GLP-1 use and rapid weight loss. The launch follows the success of the original VOL.U.LIFT facial treatment, which sold at a rate of one product every five minutes following its debut. While the facial formula focuses on the appearance of lost facial volume, the new body treatment has been tailored to address sagging, crepey texture, dehydration and loss of tone across areas including the abdomen, arms, thighs and buttocks.

Ameela has expanded its regenerative skincare portfolio with the launch of the Wild Salmon PDRN Mask, introducing a topical application of the salmon-derived DNA technology behind its professional polynucleotide treatments. The new mask marks a move beyond Ameela’s established injectable polynucleotide portfolio, giving consumers and practitioners another way to incorporate PDRN into skin-quality and recovery-focused routines.

ICONIC London has launched UNDERGLAZE Grippy Primer, a new skincare-makeup hybrid designed to create a hydrated, luminous base while locking makeup in place for up to 12 hours.

Jo Malone London has launched Sea Salt & Bergamot Cologne, a new fragrance inspired by the untamed British coastline and the sensation of swimming in the Celtic Sea. The new scent expands the house’s collection of sea salt-inspired fragrances, taking a different perspective on the coast from its bestselling Wood Sage & Sea Salt. Where Wood Sage & Sea Salt captures the windswept shoreline, Sea Salt & Bergamot moves into the water itself, translating the freshness, minerality and movement of the sea through a fresh woody composition.

DCYPHER Beauty has launched the next generation of its My Custom Foundation, introducing three new skincare-powered formulas that personalise both the shade and finish of each foundation to the individual.

Swiss luxury skincare brand Swiss Perfection has officially launched in the UK, making its British retail debut through an exclusive partnership with Harrods. The launch marks the first time the 30-year-old skincare house has been available in the UK, introducing its Swiss cellular skincare portfolio to British consumers following its official retail launch on 27 July.