Clarins Brings ‘Sweet Spot’ Pop Up to Soho

Clarins will open a two-day ‘Sweet Spot’ pop up in Soho this weekend, showcasing its lip portfolio and celebrating ten years of Lip Comfort Oil. The event runs at 59 Greek Street on Saturday 13 September from 10am to 7pm and Sunday 14 September from 10am to 6pm. A Manchester edition follows on 20 to 21 September at 13 Thomas Street.

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Natalia Kulak
FACEGYM Announces First-ever Franchise Model Opportunity

FACEGYM, the world’s first and only gym for the face, has announced the launch of its first-ever franchise model, marking a major milestone for the brand and the wider beauty and wellness industry. This is the first time FACEGYM has opened its innovative concept to entrepreneurial partners, creating a unique opportunity to be part of one of the sector’s fastest-growing movements.

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Natalia Kulak
Maybelline New York Relaunches Legendary "Maybe It’s Maybelline” Jingle

Maybelline New York, the world’s leading cosmetics brand, is thrilled to announce the return of the iconic, pop culture phenomenon, “Maybe It’s Maybelline,” with a modern spin on the unforgettable jingle. The latest brand campaign features Maybelline New York's trendsetting global brand ambassadors, Gigi Hadid, Storm Reid, Peggy Gou, and the latest to join the crew, Shay Mitchell. Alongside these influential figures, are everyone’s favorite Maybelline products. Through the revived melody, we aim to convey and embody our brand's energy and values using the power of sound.

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Natalia Kulak
Bansk Group to Acquire a Majority Stake in Skincare Brand BYOMA

Bansk Group ("Bansk"), a consumer-focused private investment firm dedicated to building distinctive consumer brands, today announced that it has entered into a definitive agreement to acquire a majority stake in BYOMA, the science-backed, solution-focused, skin health brand formulated to strengthen and protect the skin barrier for healthier and better-looking skin, from Yellow Wood Partners, a private equity firm focused on partnering with consumer brands and companies. Terms of the transaction were not disclosed.

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Natalia Kulak
Allies of Skin Debuts at Fari Islands Festival

Allies of Skin, the next-generation skincare brand known for creating supercharged skincare, and marrying high-performance actives with intelligent formulations, is redefining luxury beauty with its debut at two of the most prestigious properties in the Indian Ocean: The Patina Maldives and The Ritz-Carlton Maldives, Fari Islands, during the Fari Islands Festival, taking place 16-23 September 2025.

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Natalia Kulak
John Bell & Croyden Launches Medicated Weight Loss Service

John Bell & Croyden, the esteemed luxury pharmacy known for its commitment to pioneering health and wellness solutions, today announced the launch of its innovative Medicated Weight Loss Service. This bespoke offering sets a new standard by integrating pharmaceutical expertise with comprehensive holistic support, empowering patients to achieve sustainable lifestyle balance and desired health outcomes.

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Natalia Kulak
Michelin Creates New Wellness Award Within its Hotel Programme

The Michelin Guide has added a Wellness Award to its hotels portfolio, one of four new “Special Awards” that will sit alongside the MICHELIN Key distinctions and recognise properties where mental and physical wellbeing is central to the stay. The winners will be announced in Paris on 8 October 2025 during Michelin’s first global Key reveal.

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Natalia Kulak
W-Wellness Launches Nutritional Therapist Programme

W-Wellness, the UK’s leading expert-driven wellness retail platform, has announced the launch of its Nutritional Therapist Programme, an initiative that enables qualified nutritional therapists, doctors and expert practitioners to grow their practice, connect with clients, and earn income through personalised supplement recommendations.

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Natalia Kulak
Curlsmith Launches "It's a Curl's World Campaign"

Curlsmith, the leading curl care brand trusted by millions of curlies worldwide, is proud to unveil its latest campaign and brand refresh: “It’s a Curl’s World. ” More than just a tagline and visual update, this open invitation for everyone with waves, curls, coils, and kinks to celebrate their natural hair with renewed confidence, clarity and community.

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Natalia Kulak
Lady Gaga and Sephora Reframe Beauty Through Belonging

Sephora has unveiled the latest chapter in its ‘We Belong to Something Beautiful’ campaign, featuring Lady Gaga as its ambassador. At the heart of this campaign is a new film featuring Lady Gaga sharing her vision of beauty as being part of a kind, inclusive, joyful, inspiring community, where everyone can safely explore and express themselves, mirroring Sephora’s purpose and vision. The film highlights “Classes for Confidence,” a program that brings community members together around a shared passion for beauty and storytelling.

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Natalia Kulak
Wild Announces Emma Raducanu as First-Ever Global Brand Ambassador

Wild, the leading sustainable personal care brand on a mission to eliminate single‑use plastic from households worldwide, unveils its new ‘Champions of Change’ campaign in partnership with British tennis star Emma Raducanu. Raducanu is the brand’s first‑ever Global Ambassador and the exciting partnership is debuting during the highly-anticipated 2025 US Open Tennis Championships.

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Natalia Kulak