Paula's Choice Announced as Official Sponsor of the FIFA World Cup 2026

Paula's Choice, a global leader in high-performing, science-backed skincare, today announces its landmark partnership as an Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027. To mark the occasion, the brand is launching its new global campaign, Proud Supporter of Your Skin, which celebrates skincare that keeps its promises for fans and athletes in the world's most high-pressure environments.

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Natalia Kulak
P.Louise Partners with Boots to Make Viral Brand Available on the High Street

P.Louise, the beauty brand founded by professional make-up artist and social sensation Paige Louise Williams, is launching at Boots to bring the range to the high street for the very first time. After a meteoric rise since its inception in [2014], P.Louise is now widely recognised as one of the UK’s most successful beauty brands, known for its bold colour, viral icons and record-breaking TikTok Shop Live sessions. From 29 May, brand fans will be able to shop the range in 36 Boots stores across the UK and online at boots.com. 

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Natalia Kulak