Twiqk is exploring the clinical, psychological and social questions surrounding aesthetic medicine through TwiqkTalk, a video discussion series bringing together specialists from aesthetics, medicine, health and wellbeing. The series looks beyond individual treatments and techniques to consider the issues influencing patient care. Previous episodes have covered patient safety, psychology in aesthetics, women’s health, and longevity and healthy ageing.

Hydrafacial UK has promoted Justine Stephens-Parker to Senior Head of Sales for the UK and Ireland, with a remit to support the company’s continued expansion across both markets.

High-risk cosmetic treatments including liquid Brazilian butt lifts, deep chemical peels and so-called vampire facials would be restricted to specified healthcare professionals under government proposals announced on 21 October.

British skincare brand Wildsmith has partnered with British Airways to introduce a six-piece Circadian Rhythm Collection in the airline’s First cabin, alongside a wider rollout of lounge amenities and an in-flight audio experience.

Kama Ayurveda has announced its first wellness studio partnership, joining Blanc Space Studios for a three-month collaboration across its Fulham and Notting Hill locations in London. Launching on 24 October, the partnership will follow Kama Ayurveda’s spa collaborations with Fairmont The Mere and Fairmont Windsor Park, extending its presence into studios offering Pilates, yoga and other movement classes.

Pan Pacific London has partnered with Skin Rocks by Caroline Hirons, becoming the first London hotel to offer the British skincare brand’s professional treatments. Announced on 14 October, the ongoing partnership brings an exclusive facial to the hotel’s SENSORY Spa & Wellbeing, alongside retail from 15 October and plans for founder-led events and in-room skincare rituals.

Galderma has agreed to acquire professional skincare brand ZO Skin Health for $1.5 billion, in a deal that highlights the growing importance of clinically backed, practitioner-dispensed skincare within the global beauty and aesthetics industry.

Sol de Janeiro has partnered with Channel 4 on The Guest List, the broadcaster’s first vertical drama series, using scripted entertainment to support the launch of its new Intense Perfume Mists. Produced by curly media, the five-part series will launch on 24 October 2026, with weekly short-form episodes released across Channel 4’s TikTok, YouTube and Meta social platforms. The vertical format is designed for viewing on mobile phones.

Aroma-Zone has secured B Corp certification and adopted purpose-driven company status, formally embedding social and environmental objectives into the French beauty and wellness business. The company achieved a B Impact Assessment score of 104.2, above the 80-point threshold under the framework used for its certification. The assessment covered governance, workers, community, environment and customers, examining practices across the business.

OLAPLEX has launched at Boots, with online sales starting on 9 October and a rollout to 36 UK stores due to be completed by the end of November 2026.

The Hair & Beauty Charity has launched a fundraising campaign to help industry professionals and their families facing illness, bereavement and financial hardship. The new initiative, Wear Purple Day, will run during the week beginning Monday 2 November 2026, with donations supporting the charity’s practical and financial assistance.

Superdrug has launched online appointment booking for its Beauty Studios, starting with 72 stores and expanding to more than 200 locations by the end of October 2026.

Color Wow is bringing Dream Coat to Covent Garden Piazza for a two-day pop-up on 3 and 4 October 2026, combining interactive product education with a giveaway of 14,000 travel-size samples.

Sephora has announced Project Hearts Not Hate, its first global corporate cause, ahead of World Mental Health Day on 10 October. The initiative combines employee and community training with charity partnerships and fundraising to address discrimination and harassment linked to appearance.

Rituals has moved into premium pet care with the launch of The Dog Spa, extending its beauty and wellbeing portfolio into dog grooming, fragrance and accessories. The collection adds a new category to the business, bringing pet care into the same retail offer as its bodycare, skincare and home products.

SA Group has launched Authority Lab, a new service focused on developing the LinkedIn profiles of executives, founders and public figures, with broadcaster Ben Shephard joining as launch partner. The launch extends the health, beauty, wellness and medical aesthetics consultancy’s work in personal profiling and brand management.