The Latest Professional Beauty Treatments on the Market

The latest new treatment launches read like a very clear signal from the market: clinics are being asked to deliver visible results, faster, with less downtime, while treating the client’s nervous system and lifestyle as part of the skin story. This month’s line up spans menopause care rooted in Traditional Chinese Medicine, stress focused Ayurvedic ritual work, upgraded professional peeling that prioritises barrier safe hydration, and a strong showing from energy based devices that promise “collagen banking” and deep remodelling without the social downtime clients increasingly refuse. Taken together, the trend is towards treatments that sit in the sweet spot between performance and reassurance, where the transformation is real but the delivery feels restorative, not aggressive.

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Four Festive Hair Trends Clients are Asking for Now

Party season is no longer about stiff curls and a cloud of hairspray. This year’s most requested looks are glossy, undone and quietly expensive, with a distinctly Scandinavian sensibility. Together with London salon STIL we have mapped out the key colour, cut and styling ideas that will carry clients from office hours to after hours without losing polish.

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HairNatalia Kulak
The Risks of Incorrect Home Teeth Whitening and How to Avoid Them

As a cosmetic dental professional with over a decade of experience, I often see patients eager to achieve a brighter smile at home. While home whitening can be convenient and cost-effective, doing it incorrectly can lead to complications ranging from mild sensitivity to long-term enamel damage. Many people assume all whitening products are safe, but the reality is that enamel erosion, gum irritation, and uneven results are common when products are misused. Understanding the science behind teeth whitening and choosing the right products is key to achieving a bright, healthy smile without compromise.

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Top Mistakes Aesthetic Clinics Make During the Festive Season And How to Avoid Them

In this festive season masterclass, aesthetic industry leader Katie Hughes-Dawkins draws on more than twenty years of clinic and commercial experience to show why Q4 should be your most profitable quarter, not your most stressful. She uncovers the most common mistakes clinics make at Christmas, from last minute marketing and empty gift shelves to overwhelmed teams and missed January revenue, and walks you through exactly how to fix them with smart treatment packages, early diary management, strategic digital campaigns and simple in-clinic tweaks that boost both retail and patient loyalty.

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How Salons Can Turn Festive Footfall Into Profit By Upselling Beautiful Skin

December is the most commercially charged month in the salon calendar, with fuller books and a clear appetite for gifting. Beauty is a natural beneficiary. Recent category analysis from Finnish personalised digital beauty experiences company Revieve, shows a marked swing toward skincare during the holiday period. This data also includes a notable uplift in skincare average order value and engagement with routines in December versus the rest of the year. That pattern signals a clear opportunity for therapists to pair professional treatments with curated at-home care and giftable sets. 

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How To Prevent Post Inflammatory Hyperpigmentation in Skin of Colour

Post inflammatory hyperpigmentation is one of the most visible complications you can trigger in skin of colour, yet it is also one of the most preventable. For Black, Asian, Middle Eastern and many mixed-heritage clients, a single bout of inflammation, a too-strong peel or an over-zealous laser pass can leave a mark that lingers for months, even years. PIH is not only a clinical issue, it is also an emotional and reputational one for salons, clinics and aesthetic practitioners.

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Why Do Some Clients React to Vitamin C and Others Do Not?

Vitamin C has moved from niche antioxidant to non-negotiable in many professional skincare menus. Yet for every client who swears by their brightening serum, there is another who reports stinging, flushing or rough texture after introducing it. For practitioners, understanding why vitamin C behaves beautifully in some skins and irritates others is essential for safe recommendations, realistic expectation-setting and troubleshooting when things go wrong.

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How Colour Theory Works in SPMU - Considering Undertones, Migration and Healed Results

Our Columnist Nez Hassan takes you inside the quiet science that sits behind every believable brow and softly healed lip. Far beyond choosing a “nice brown,” she unpacks how pigments really behave once they meet living skin, why undertones can make or break a result months later, and how subtle shifts in depth or formula can turn a seamless enhancement into an ashy, migrated regret. For artists who want to think less about what looks good in the ring and more about what still looks beautiful a year on, this is a masterclass in seeing colour through the skin, not just on it.

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Permanent MakeupNez Hasan
The Unsung Skincare Ingredient that Went From Wound Healing to Barrier Repair in Skincare

Chitosan has spent decades in the quiet end of healthcare, tucked into dressings and gels in hospital wound wards. Now it is edging into beauty hall territory. The ingredient crossed over into mainstream beauty headlines in 2024 when Dyson unveiled its first Chitosan styling range, powered by chitosan derived from oyster mushrooms and engineered with its Triodetic technology for flexible, long lasting hold in hair styling products. For many consumers, that launch was the first time they had seen the word on shelf. For formulators and clinicians, it was a reminder that one of medicine’s most versatile wound polymers is finally being taken seriously for everyday barrier care.

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Festive Nails 2025 The Trends Clients Are Asking For

Christmas nails in 2025 are split between two camps. On one side, chromed, velvet and bejewelled sets that photograph beautifully under party lights. On the other, soft chiffon finishes and milky neutrals that suit clients who want something festive but boardroom safe. For salons, the commercial sweet spot is offering both, built on strong structure, excellent wear and smart retail.

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NailsNatalia Kulak
The Real Science Behind LED Masks and What Practitioners Need to Know

When the Advertising Standards Authority (ASA) announced that it had banned a series of LED face mask adverts over acne and rosacea claims, it sent a clear signal to the beauty sector. Four brands were found in breach of the CAP Code after social media and website ads claimed their masks could “treat acne”, “heal rosacea” and “kill acne causing bacteria”, often backed with before and after images. Both acne and rosacea are classified as medical conditions in UK law, which means any device claiming to treat them must be registered with the MHRA as a medical device and supported by robust clinical data.

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The Big Bold Entrance from Aroma-Zone into UK with a Two-Floor Westfield Debut

London’s beauty retail rarely sees a first-time entrant stake such a confident claim. Aroma-Zone has opened a two-storey flagship at Westfield White City, designed to showcase an expert-led, affordable, and inclusive model that has reshaped the French market. We sat down with CEO Sabrina Herlory Rouget on the night of the grand opening to explore why London, why now, and how the brand plans to translate its community-driven success across the Channel.

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What Does the Dua Lipa x Augustine Bader Partnership Mean for the Future of Celebrity Brands?

When Dua Lipa unveiled DUA, a three-piece skincare line created with Augustinus Bader, industry watchers clocked more than another celebrity drop. It looks like a new blueprint for how fame, science and price architecture can co-exist without cannibalising the parent brand or exhausting consumers who are weary of celebrity-fronted launches. The range launched on 4 November 2025 with a cleanser, a glow serum and a moisturiser priced roughly $40 to $85, well below Augustinus Bader’s core line. The line uses a proprietary complex called TFC5, positioned as a gentler sibling to AB’s hallmark TFC8.

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What Skincare Do Children Actually Need?

Shay Mitchell’s launch of Rini, a kids’ skincare line for children as young as 3, has intensified a debate already rumbling through clinics, schools and social feeds: should children have skincare routines at all, and if so, what do they need. The short answer from dermatology literature and UK clinical guidance is simple. Healthy children need very little beyond gentle cleansing, moisturising when skin is dry, and rigorous sun protection. Everything else risks irritating an evolving skin barrier or normalising cosmetic overuse at an early age. The longer answer is that needs change with biology, not marketing cycles, and that biology is clear.

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How UK Spas Can Validate Heat-Therapy Outcomes with Simple Metrics Clients Understand

Heat is having a moment in British wellness. Infrared cabins, classic Finnish saunas and hot plunge pools are moving from “nice to have” to “anchor treatment,” backed by an evidence base that is no longer just folklore from Nordic countries. For operators in the UK, the challenge is not whether heat works but how to show it works for your guests in ways that are safe, comprehensible and compliant with advertising rules.

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Can You Use Lemon Essential Oil On the Skin?

Lemon essential oil is popular with formulators because it smells clean, cuts through oil, and carries a reputation for brightening. Its activity comes largely from volatile monoterpenes such as limonene, β-pinene and γ-terpinene, with smaller amounts of citral and related compounds. In vitro and ex vivo work shows antioxidant capacity and broad antimicrobial effects against several bacteria and fungi, which helps explain its use in products aimed at oily or blemish-prone skin and as a natural preservative adjunct. That said, most efficacy data sit at bench scale rather than in robust clinical trials, so positioning should be measured.

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