Daily routines are getting a conscious upgrade—and deodorant is one of the easiest and most impactful swaps you can make. As more of us move away from traditional antiperspirants filled with aluminium and synthetic fragrances, the natural deodorant aisle has expanded into a vibrant landscape of cleaner, greener choices.
Read MoreMost people think of pedicures as a cosmetic fix—something to book before a holiday or to keep feet looking polished during the summer. But there’s a clinical version of this treatment that goes far beyond polish. The medical pedicure offers functional care, expert diagnosis, and a chance to catch problems before they become painful or chronic. For many, it’s the one appointment their feet have been waiting for.
Read MoreOnce a marginal luxury tucked away in high-end spas or Nordic cabins, the sauna has stormed back into mainstream wellness with new urgency and new meaning. From floating wood-fired sanctuaries in Liverpool to panoramic rooftop retreats in London, saunas are now redefining the boundaries of modern health, beauty, and social connection. What’s more, they are doing it with both scientific credibility and cultural resonance.
Read MoreApril marks Rosacea Awareness Month, a time to shed light on a chronic skin condition that often goes misunderstood yet affects a staggering number of people. In the UK alone, an estimated 1 in 10 people experience rosacea, with symptoms ranging from persistent redness to dryness, patchy texture, and visible blood vessels. Globally, that number reaches approximately 415 million individuals, many of whom struggle with flare-ups that can affect confidence and quality of life.
Read MoreDr. Yannis explores the rise of the 'Undetectable Era' in aesthetics, where advanced surgical and non-surgical procedures deliver natural-looking enhancements without visible signs of intervention. From refined facelifts and closed rhinoplasty to exosomes and skin boosters, he reveals the techniques transforming modern beauty with subtlety, precision, and confidence.
Read MoreIn the world of celebrity nail art, Rachel Sun is having her moment—and we’re all here for it. As the creative mind behind ALLHAILTHYNAIL, Rachel has become synonymous with miniature masterpieces on nails. Her standout collaboration with Doechii for the Grammys, featuring Thom Browne-inspired nails complete with tactile textures, was nothing short of fashion magic. Rachel translates high fashion into wearable art, carefully crafting each design to effortlessly complement and elevate her client’s style and persona. In this interview she opens up to PBL Magazine about her artistic journey, her innovative use of unconventional materials, and the leap from creating nail art in her bedroom to becoming the go-to artist in editorial and celebrity circles.
Read MoreBotox has been the go-to injectable for treating facial lines since it was approved for cosmetic use over two decades ago. It’s a household name, and for many, it’s become shorthand for wrinkle-relaxing treatments. But now that Letybo—developed by South Korea’s Hugel, Inc.—has entered the US market, clinicians and patients alike are starting to take a closer look. Is it just another toxin in an already crowded space, or is it a real contender for Botox’s crown?
Read MoreSkincare pioneer Sharon Hilditch explores how layering advanced treatments with topical oxygen is transforming the modern facial. By combining technologies like microneedling, LED, and cryotherapy with oxygen infusion, she reveals a smarter, science-led approach to skin rejuvenation that delivers visible results with minimal downtime.
Read MoreLet’s be real—when your roots are creeping in but your next salon visit is still weeks away, it’s not just a style choice. It’s financial strategy. Enter recession blonde—the subtly grown-out, low-fuss look that’s taking over chairs in salons and trending across social feeds. It’s effortless, it’s cool, and it’s saying a lot more than “I skipped a toner.”
Read MoreDr. Mo Hamed breaks down the rising popularity of liquid rhinoplasty—a non-surgical nose enhancement offering instant, subtle results without the downtime of traditional surgery. Drawing on his experience at the forefront of aesthetic innovation, he shares why this lunchtime treatment is changing lives and reshaping confidence, one profile at a time.
Read MoreMove over vanity—confidence is the new beauty currency. According to new research from Cynosure Lutronic, a global leader in energy-based skin technology, a staggering 61% of people undergoing aesthetic treatments say they’re doing it to feel more confident—not just to look better. The nationwide study, which surveyed individuals aged 25 to 64, reveals a major shift in how we think about skincare: it’s no longer a luxury, but a form of self-care.
Read MoreRecent global trade tensions have resulted in protectionist policies making a comeback and UK beauty and wellness brands are preparing for potential fallout. With new tariff threats on the horizon and Britain carving out its own trade identity post-Brexit, businesses in the £12 billion beauty sector are facing growing uncertainty.
Read MoreCamouflaging techniques using permanent makeup are most often used to minimise the visibility of post-surgical scars (such as from mastectomies, C-sections, or facelifts), stretch marks from pregnancy or weight fluctuations, trauma-related scarring, and skin discolouration from conditions like vitiligo or self-harm. These procedures are especially popular among clients seeking a long-term solution to regain confidence in their appearance, particularly when conventional makeup or skincare proves insufficient. According to industry data, the global permanent makeup market is projected to grow from $162.9 million in 2025 to $277.8 million by 2032, reflecting rising consumer demand for restorative and corrective treatments within aesthetic services. This growth underscores a broader shift in the beauty industry toward treatments that offer both cosmetic enhancement and emotional empowerment.
Read MoreNew professional beauty treatments are making waves this season, with a focus on science-led innovation and multi-functional results. From Dermalogica’s vegan exosome-powered microneedling to the barrier-boosting calm of Skeyndor’s Aquatherm facial, the latest launches deliver high-performance solutions for skin and scalp alike. Whether it’s the tech-driven body sculpting of LPG Cellu M6 Infinity or the follicle-reviving power of Keralase, these seven standout treatments represent the cutting edge of non-invasive beauty.
Read MoreCollagen tape has recently been touted as an easy, needle-free alternative to Botox injections for reducing wrinkles and fine lines. But can collagen tape truly replace the clinically proven effects of Botox? To find out, we spoke to Dr Kady Garib, Cosmetic Injector at Thérapie Clinic, and examined the scientific research behind both treatments.
Read MoreIn her latest column, professional makeup artist Sarah-Jane Froom answers the beauty questions she’s asked most—from how to apply foundation over acne to making lipstick last all day. With expert tips and product recommendations, she shares how to master flawless, confidence-boosting makeup for every skin type.
Read MoreAs GLP-1 medications like Ozempic surge in popularity for weight loss, so too does a new aesthetic concern—'Ozempic face.' This feature explores the rise of facial volume loss and skin laxity linked to rapid weight loss, and the cutting-edge treatments—from bio-stimulators to radiofrequency devices—now in high demand to restore youthful definition and balance.
Read MoreGina Conway shares her expert strategies for turning first-time salon visitors into loyal, long-term clients. Drawing on her experience as a sustainability leader and salon owner, she explores how authentic service, strategic marketing, and team empowerment can plug the ‘hole in the bucket’ and drive lasting business growth.
Read MoreMeghan Markle has recently opened the doors to her beauty cabinet, giving fans a curated glimpse into her everyday essentials with the launch of her “shopy my” platform.. With an emphasis on effortless glow and hydration, Meghan's beauty choices blend accessible brands with luxury indulgences.
Read MoreA troubling trend is emerging within the aesthetic medicine industry: the rise of 'injectable parties.' These social gatherings, where groups receive cosmetic treatments like Botox and dermal fillers in non-clinical settings, often involve alcohol consumption and are facilitated by individuals lacking proper medical qualifications. This practice poses significant risks to public health and underscores the urgent need for stricter industry regulation.
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