BYOMA has introduced its first-ever facial mask, the Bio-Collagen Radiance Facial Mask, a high-performance, barrier-supporting treatment built for fast results without overnight wear. The mask starts as a cooling pink gel, then transforms into a clear, breathable film that locks in actives while allowing normal movement, before peeling off once transparent.

Milk Makeup has added Hydro Grip Gel Concealer to its Hydro Grip franchise, introducing a gel-to-cream concealer stick designed to deliver up to 12 hours of natural-looking coverage with a naturally hydrated, dewy finish. The click-up format is positioned for targeted correcting or all-over use, covering dark circles, hyperpigmentation, redness and blemishes, while staying weightless and comfortable on skin.

Glow Recipe has introduced a new Toner Pads range, drawing on Korean skincare routines to streamline daily exfoliation, brightening and barrier support in a single swipe format. The launch centres on fruit-powered actives and “serum-infused” pads designed to prep, smooth and hydrate while remaining suitable for sensitive skin.

ESK Evidence Skincare has introduced Enlighten Gold, a new serum formulated to target uneven pigmentation patterns including sunspots, melasma and post-inflammatory hyperpigmentation, while maintaining a strong focus on barrier support and long-term tolerability.

Skincare Professionals are increasingly observing signs of accelerated ageing in stressed, structurally compromised skin, driven by heightened exposure to environmental aggressors such as pollution, infrared radiation, and blue light. The newly launched IntelliRET 0.3+ from AlumierMD pairs retinol with a bio-inspired botanical booster to elevate its performance, while niacinamide supports a favourable skin environment - reinforcing barrier integrity so renewal can occur more effectively and consistently, meeting the needs of modern-day skin.

Gelish has unveiled its Spring 2026 colour story, Prism Blooms, a six-shade capsule that trades high-impact brights for the kind of nuanced pastel spring-forward edit.

ghd has introduced ghd speed, a new ultra-fast hair dryer engineered to deliver salon-level blow-dries with a focus on controlled airflow, comfort at the scalp, and a cool-touch exterior even during extended use. The dryer centres on ghd halo dual-airflow technology, surrounding heated airflow with a halo ring of cool air to keep drying powerful while lowering scalp temperature and maintaining a cool outer casing for easier manoeuvrability close to the root.

Professional haircare brand evo has launched evo scalp, a four product routine aimed at clients dealing with itchy, dry, flaky, oily or irritated scalps, positioning the range as support for the scalp microbiome and barrier function.

Italian beauty giant KIKO Milano has launched Threads of Time, a limited-edition collection created in partnership with designer Huda Al Nuaimi. The range is designed to connect traditional cultural elements with modern cosmetic textures, targeting a younger demographic of consumers in the Middle East.

Complexion pioneer Laura Mercier has unveiled the Tinted Blur Balm, a first-of-its-kind balm-to-powder skin tint. The launch represents a new chapter for the brand, focusing on "weightless" coverage that aims to enhance rather than mask the wearer's natural features. The product arrives at a time when consumer demand for "no-makeup makeup" continues to rise, with the brand positioning this balm as a hybrid between prestige artistry and advanced skincare.

South Korean beauty brand Dr. Althea has expanded its performance-led skincare range with the launch of the Retinol Flat Iron Eye Roller. The new eye serum is designed to bridge the gap between clinical ingredient efficacy and traditional Asian wellness rituals by incorporating a gua sha-style applicator.

Cult beauty brand indē wild has launched a travel-sized version of its signature lip treatment. The Dewy Lip Treatment Minis Kit arrives as a limited-edition offering, featuring three of the brand's most popular shades in a portable format.

Pop star Sabrina Carpenter is continuing her push into the prestige fragrance market with the UK launch of Sweet Tooth Lemon Pie. This latest addition to her award-winning Sweet Tooth portfolio aims to redefine celebrity scents for a new generation by blending nostalgia with sophisticated gourmand profiles.

Hydrafacial have announced the relaunch of their ReGen GF +, a powerful booster containing a blend of bio-engineered growth factors to revitalise and plump the skin whilst also tackling dryness, fine lines and uneven skin tone.

Wella Professionals, the no.1 Salon Colour brand in the world, is taking Blondor to new levels - quite literally! Enter BlondorPlex, which raises the standard for blonding with nine levels of lift, integrated Plex technology, and a Metal Purifier for clearer, brighter results.

Skincare authority Paula’s Choice has entered the longevity category with its CellularYouth Longevity Serum. Developed over five years, the new serum is the most extensively researched formulation in the brand's history. It arrives as the "longevity economy" gains traction in prestige beauty, with brands pivoting to meet the needs of an active baby boomer demographic.

Dr Lylah Hill has launched ElectraGlow, a new at home skincare range built around a biodegradable microcurrent treatment mask device designed to enhance the penetration of active ingredients delivered via brand serums. ElectraGlow sits at the intersection of science, technology and aesthetics, with an emphasis on an easy to use, time efficient routine intended to deliver longer lasting results without invasive procedures or bulky home devices.

SuzanObagiMD has introduced Claribright Radiance Brightening Lotion, a clinically proven brightening treatment created to address hyperpigmentation while remaining suitable for sensitive skin. The lightweight lotion, perfect as a daily-use alternative to harsher tone-correcting approaches, targets uneven tone, dullness and discolouration with a multi-pathway mechanism that reduces new pigment formation, calms visible redness, combats oxidative stress, supports cell turnover and reinforces the skin barrier.

LANEIGE, a global beauty brand known for skincare innovation, unveils its latest breakthrough — Water Bank Aqua Facial, a high-performance serum that delivers visible results from the comfort of home. With the slogan “Korean Glass Skin Glow, Bottled,” the campaign launch redefines hydration and marks a bold evolution in the Laneige Water Bank franchise.

Wella Professionals, the No. 1 Salon Color Brand in the World, is proud to unveil its latest innovation in hair care: Ultimate Color, a transformative haircare regime designed not just to keep colour vibrancy, but to elevate other aspects of coloured hair care. Following the success of its Ultimate Repair range, Wella is expanding its super-premium hair care portfolio to meet a major consumer need: colour care.