indē wild Mini Dewy Lip Trio
Cult beauty brand indē wild has launched a travel-sized version of its signature lip treatment. The Dewy Lip Treatment Minis Kit arrives as a limited-edition offering, featuring three of the brand's most popular shades in a portable format.
The launch follows a period of rapid growth for the brand, which reported a 400 per cent increase in size last year. This new kit is positioned for both gifting and travel, targeting a consumer base that has already purchased over 500,000 units of the full-sized product.
The new kit retails and contains 5ml versions of the following treatments:
Original: A clear, high-shine glaze designed for deep hydration.
Wedding Rose: A blushing pink tint inspired by the traditional radiance of Indian brides.
Masala Chai: A warm, spiced nude shade intended to flatter all skin tones.
The formula uses "vegan ghee," a plant-based blend that mimics the nourishing properties of traditional South Asian desi ghee. Clinical trials for the product showed a 114 per cent increase in lip moisture that lasted for up to eight hours.
Key actives included in the formula:
Peptides: Used to improve lip resilience and promote a plumper appearance.
Squalane and Shea Butter: Added for long-lasting softness and moisture retention.
Hyaluronic Acid: Included to visibly smooth fine lines and lock in hydration.
Founded by influencer and entrepreneur Diipa Büller-Khosla, indē wild operates on a philosophy the brand calls Ayurvedistry. This approach combines 5,000-year-old Ayurvedic rituals with modern clinical chemistry.
Büller-Khosla, whose mother is both a dermatologist and an Ayurvedic doctor, created the brand to offer products that are "rooted and ancestral" but also scientifically validated. The brand maintains a community-led development process, often pivoting product formats based on direct customer feedback.
Available now at inde wild.
