Wella Professionals BlondorPlex 9
Wella Professionals, the no.1 Salon Colour brand in the world, is taking Blondor to new levels - quite literally! Enter BlondorPlex, which raises the standard for blonding with nine levels of lift, integrated Plex technology, and a Metal Purifier for clearer, brighter results.
With 9 out of 10 stylists reporting challenges in achieving a clear blonde, BlondorPlex is setting a new level in the market, marking a new chapter in blonde services. This innovation ensures unbeatable clarity of lift and a faster colour service and is joined by two new trend-led Cream Toner shades, plus all new Signature Looks inspirations and Spring/Summer “What’s Hot” trends.
For Wella Professionals, the integrity of the hair is a number one priority. During a colouring service, hidden metals in the hair fiber can compromise lift clarity and overall hair health - but new Wella Professionals’ BlondorPlex 9 combines the plex technology our colourists know and love, together with innovative metal purifier technology to help achieve the desired lift.
This new salon product offers absolute clarity of lift, plus enhanced neutralization of unwanted tones with minimal swelling, putting you (the expert) in full control of the lifting process. And as you would expect, it also features a vegan formula and packaging (both jars and lids) comprised of 100% recycled materials.
Next in the lineup is BlondorPlex No2. Previously found within the Wellaplex range, No2. has been reformulated to reconstruct the inner hair bonds, resulting in stronger hair in just 2 minutes and up to 97% less breakage. The powerful plex technology deeply strengthens and visibly repairs damaged, lightened, or highlighted hair. Now part of the BlondorPlex family, No2 is still the essential second step to any lightening service and has been developed by the Wella Professionals research lab to give every colourist absolute peace of mind when offering blonding services.
Passionate about its professional community, Wella Professionals has partnered with Wella Global Ambassador James Earnshaw to co-create two new cream toner shades for Spring/Summer, delivering perfect trend-inspired hues — complete with his signature on pack.
Tapping into next season’s shift to cooler, neutral tones, the new Scandi Rose and Scandi Beige cream toners offer youthful, pastel finishes to help achieve the soft snow tones and sandy neutrals that will be so in demand. “These shades are what everybody is going to want this year,” says James.
Available now at Wella.
