KIKO Milano Threads of Time
Italian beauty giant KIKO Milano has launched Threads of Time, a limited-edition collection created in partnership with designer Huda Al Nuaimi. The range is designed to connect traditional cultural elements with modern cosmetic textures, targeting a younger demographic of consumers in the Middle East.
The collaboration with NUAIMI Dubai features collectible packaging that reflects Al Nuaimi’s specific print design style. This release follows the brand’s strategy of identifying major beauty trends and delivering them through accessible, high-quality formulas.
The collection is a tribute to heritage reborn. It focuses on the idea of selecting cherished cultural details and turning them into contemporary tools for self-expression. Each product is housed in a case that showcases the artistic vision of Al Nuaimi, an Emirati designer known for her focus on sustainability and intricate detail.
"The greatest adventure begins when you dare to open the door to a world where dreams meet reality, and heritage is reimagined through modern artistry," said Huda Al Nuaimi regarding the partnership.
The Threads of Time range includes several performance-led products with elevated designs:
Oud Escape Eau de Parfum: An amber oud-inspired scent featuring top notes of cinnamon and clove. The heart of the fragrance contains vetiver, cedarwood, and sandalwood, lightened by a floral touch of jasmine.
Earthy Mirage Eyeshadow Palette: A compact featuring eight new matte and shimmer shades in a "buttersoft" texture designed to take the wearer from day to night.
Lift Up Instant Volume Mascara: A formula enriched with shea butter and castor oil that is tested to provide up to 180 per cent instant volume.
Unlimited Double Touch: A reimagining of the brand's iconic liquid lipstick in exclusive new shades and a collectible case.
Glazed Kiss Stick Gloss: A hybrid lipstick-meets-gloss designed to leave lips soft, smooth, and fuller-looking.
Founded in 1997, KIKO Milano has grown to operate more than 1,000 stores across 70 markets. The brand maintains its Italian identity while adapting to an evolving global digital landscape through partnerships with retail platforms like Azadea.com in the Middle East.
The Threads of Time collection is available now in-store and through kikocosmetics.com
