Wella Professionals Ultimate Color
Wella Professionals, the No. 1 Salon Color Brand in the World, is proud to unveil its latest innovation in hair care: Ultimate Color, a transformative haircare regime designed not just to keep colour vibrancy, but to elevate other aspects of coloured hair care. Following the success of its Ultimate Repair range, Wella is expanding its super-premium hair care portfolio to meet a major consumer need: colour care.
Make It Last. There’s nothing quite like that fresh-from-the-salon feeling - vibrant color, radiant shine, and hair that feels utterly revitalised. Now, Wella Professionals is making that moment last, with a complete 4-step regime that delivers multi-benefit care from root to tip, inside and out.
Unlike traditional colour-saving ranges that focus solely on colour retention, Ultimate Color is engineered to address the full spectrum of concerns for coloured hair:
Long-lasting colour vibrancy (up to 10 weeks)
Resilience and anti-breakage
Moisturisation
Scalp comfort and soothing
Shine, vibrancy, and UV protection
At the heart of the range is the Miracle Leave-In Mask, a hero product infused with patented technology featuring glycine and a metal purifier to act as a shield for hair from damage and environmental stressors. This sublime mask not only smells sensational thanks to its irresistible scent, but it is enriched with Pro-Vitamin B5, replenishing moisture, and boosting resilience - delivering up to 4x more resistance to breakage.
Available now at Wella.
