Wella Professionals, the no.1 Salon Colour brand in the world, is taking Blondor to new levels - quite literally! Enter BlondorPlex, which raises the standard for blonding with nine levels of lift, integrated Plex technology, and a Metal Purifier for clearer, brighter results.

Wella Professionals, the No. 1 Salon Color Brand in the World, is proud to unveil its latest innovation in hair care: Ultimate Color, a transformative haircare regime designed not just to keep colour vibrancy, but to elevate other aspects of coloured hair care. Following the success of its Ultimate Repair range, Wella is expanding its super-premium hair care portfolio to meet a major consumer need: colour care.

Make your mark and keep an always fresh salon colour with Wella Professionals new and improved Color Fresh Mask shades in Pink Blush and Pink. 

Introducing Ultimate Repair from Wella Professionals, a game-changing, skincare-inspired four­ step haircare regime, that delivers long-lasting shine, strength, and smoothness. This range includes salon-exclusive backwash sizes, meaning clients can experience these transformative results in salon with the new ultimate repair salon treatment. This service needs no extra time and no rinse off, making it extremely easy to add-on to any in-salon service.