Milk Makeup Hydro Grip Gel Concealer

Milk Makeup has added Hydro Grip Gel Concealer to its Hydro Grip franchise, introducing a gel-to-cream concealer stick designed to deliver up to 12 hours of natural-looking coverage with a naturally hydrated, dewy finish. The click-up format is positioned for targeted correcting or all-over use, covering dark circles, hyperpigmentation, redness and blemishes, while staying weightless and comfortable on skin.

Hydro Grip Gel Concealer is formulated with a skincare-heavy blend: Triple-Powered Hyaluronic Acid for deep hydration, blue agave extract to smooth texture and help lock makeup, squalane + aloe butter to calm and hydrate, plus a Skin Barrier Strengthening Complex to strengthen and moisturise the barrier. Youth Peptide targets the look of fine lines, and optical brighteners reflect light to visibly brighten the under-eye area. The formula is dermatologist-tested, non-comedogenic, non-irritating and safe for sensitive skin.

Clinical and consumer testing data sits at the centre of the launch. In a 12-hour consumer perception study (n=43), 97% reported the concealer did not look dry or patchy and felt comfortable and lightweight after 12 hours; 95% reported it was longwearing up to 12 hours and did not look cakey after 12 hours. A clinical hydration measurement study (n=43) recorded a 22% boost in skin hydration 30 minutes after application.

The concealer launches in 25 flexible shades, spanning 0.25 Very Fair through to 15 Very Deep, across neutral, cool, warm and olive undertones.

Available now exclusively at Space NK on 6 February 2026 and launching in Sephora and Boots on 20 February 2026.