Posts in Paula's Choice
Paula's Choice CellularYouth Longevity Serum

Skincare authority Paula’s Choice has entered the longevity category with its CellularYouth Longevity Serum. Developed over five years, the new serum is the most extensively researched formulation in the brand's history. It arrives as the "longevity economy" gains traction in prestige beauty, with brands pivoting to meet the needs of an active baby boomer demographic.

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