Laura Mercier Tinted Blur Balm

Complexion pioneer Laura Mercier has unveiled the Tinted Blur Balm, a first-of-its-kind balm-to-powder skin tint. The launch represents a new chapter for the brand, focusing on "weightless" coverage that aims to enhance rather than mask the wearer's natural features. The product arrives at a time when consumer demand for "no-makeup makeup" continues to rise, with the brand positioning this balm as a hybrid between prestige artistry and advanced skincare.

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Natalia Kulak
Dr.Althea Retinol Flat Iron Eye Roller

South Korean beauty brand Dr. Althea has expanded its performance-led skincare range with the launch of the Retinol Flat Iron Eye Roller. The new eye serum is designed to bridge the gap between clinical ingredient efficacy and traditional Asian wellness rituals by incorporating a gua sha-style applicator.

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Natalia Kulak
indē wild Mini Dewy Lip Trio

Cult beauty brand indē wild has launched a travel-sized version of its signature lip treatment. The Dewy Lip Treatment Minis Kit arrives as a limited-edition offering, featuring three of the brand's most popular shades in a portable format.

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inde wildNatalia Kulak
Sabrina Carpenter Sweet Tooth Lemon Pie

Pop star Sabrina Carpenter is continuing her push into the prestige fragrance market with the UK launch of Sweet Tooth Lemon Pie. This latest addition to her award-winning Sweet Tooth portfolio aims to redefine celebrity scents for a new generation by blending nostalgia with sophisticated gourmand profiles.

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Natalia Kulak
Wella Professionals BlondorPlex 9

Wella Professionals, the no.1 Salon Colour brand in the world, is taking Blondor to new levels - quite literally! Enter BlondorPlex, which raises the standard for blonding with nine levels of lift, integrated Plex technology, and a Metal Purifier for clearer, brighter results.

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WellaNatalia Kulak
Paula's Choice CellularYouth Longevity Serum

Skincare authority Paula’s Choice has entered the longevity category with its CellularYouth Longevity Serum. Developed over five years, the new serum is the most extensively researched formulation in the brand's history. It arrives as the "longevity economy" gains traction in prestige beauty, with brands pivoting to meet the needs of an active baby boomer demographic.

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Dr. Lylah Hill ElectraGlow

Dr Lylah Hill has launched ElectraGlow, a new at home skincare range built around a biodegradable microcurrent treatment mask device designed to enhance the penetration of active ingredients delivered via brand serums. ElectraGlow sits at the intersection of science, technology and aesthetics, with an emphasis on an easy to use, time efficient routine intended to deliver longer lasting results without invasive procedures or bulky home devices.

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Natalia Kulak
SuzanObagiMD Claribright Radiance Brightening Lotion

SuzanObagiMD has introduced Claribright Radiance Brightening Lotion, a clinically proven brightening treatment created to address hyperpigmentation while remaining suitable for sensitive skin. The lightweight lotion, perfect as a daily-use alternative to harsher tone-correcting approaches, targets uneven tone, dullness and discolouration with a multi-pathway mechanism that reduces new pigment formation, calms visible redness, combats oxidative stress, supports cell turnover and reinforces the skin barrier.

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Natalia Kulak
Laneige Water Bank Aqua Facial

LANEIGE, a global beauty brand known for skincare innovation, unveils its latest breakthrough — Water Bank Aqua Facial, a high-performance serum that delivers visible results from the comfort of home. With the slogan “Korean Glass Skin Glow, Bottled,” the campaign launch redefines hydration and marks a bold evolution in the Laneige Water Bank franchise.

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Wella Professionals Ultimate Color

Wella Professionals, the No. 1 Salon Color Brand in the World, is proud to unveil its latest innovation in hair care: Ultimate Color, a transformative haircare regime designed not just to keep colour vibrancy, but to elevate other aspects of coloured hair care. Following the success of its Ultimate Repair range, Wella is expanding its super-premium hair care portfolio to meet a major consumer need: colour care.

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WellaNatalia Kulak
Magnitone Make Me Brighta Brightening Super Conductive Gel

Magnitone has introduced Make Me Brighta Brightening Super Conductive Gel, a leave-on, fragrance-free conductive gel designed to improve glide and performance when using microcurrent and radio frequency devices. A “microcurrent upgrade”, the gel supports stronger conductivity for deeper, more effective treatments while also delivering a brightening skincare payoff through niacinamide plus vitamins C and E.

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Anastasia Beverly Hills GLIDR Shadow Stick

As makeup continues to skew towards quick routines, soft definition and neutral-led wearability, Anastasia Beverly Hills is opening the year with GLIDR Shadow Stick, a one-and-done eye format designed for speed without sacrificing finish. Landing in a tight, trend-aligned edit, the launch targets the consumer who wants an effortless wash of colour for daytime, with the option to build into higher-impact, party-ready eyes in minutes.

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P.Louise Teddy Touch Collection

P.Louise is wrapping up beauty lovers in comfort with the launch of the brand new Teddy Touch Collection, the ultimate self-care routine designed to give your skin and hair the bear-hug it needs this winter. Launching 16th January, the new collection, infused with an irresistible Coconut Cake scent, includes skincare sets, a new haircare range and the ultimate off-duty essential: Teddy Touch Pyjamas.

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Natalia Kulak
Kay Beauty × Falguni Shane Peacock

Kay Beauty has partnered with couture house Falguni Shane Peacock on Kay Kouture, a limited edition, collectible colour line that brings Gatsby-era glamour into 2026 beauty through Art Deco detailing and India-rooted design cues. Launching exclusively at Space NK on 15 January, the collaboration merges skin-loving makeup formulas with maximalist, couture-inspired packaging, complete with metallic accents, ornate motifs and a keepsake-style unboxing experience.

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Natalia Kulak
Curated Beauty Inner Power Creatine

Curated Beauty London, the female-founded beauty and wellness brand created by Sam Grocutt, Natalie Ingham and Ros Simmons, has launched Inner Power, a pure creatine monohydrate supplement developed specifically with women’s daily strength, energy and recovery needs in mind. Positioned as a wellness essential rather than a gym-only staple, Inner Power addresses the reality that women typically hold slightly lower creatine stores than men, with levels that can decline through the 30s and 40s and beyond, impacting strength, energy, cognitive clarity and recovery.

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Natalia Kulak
Gem & Tonic Cleanser

Gem & Tonic, the award-winning gemstone-inspired beauty brand founded by Gemma Atkinson, continues its rapid growth with the launch of its latest product, a nourishing cream cleanser, available from mid January. The new addition follows the brand’s strong momentum since its initial launch in September 2025.

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Natalia Kulak
Andreia Professional Co-Wash Post Color

Andreia Professional expands its professional haircare offering with Co-Wash Post Color, a vegan, salon-exclusive Co-Wash designed specifically for use immediately after colouring and lightening services. Combining shampoo and conditioner in one step, this innovative formula streamlines the backwash routine while supporting colour longevity, scalp balance and hair condition.

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Dr.Althea PDRN Reju 5000 Cream

K-beauty brand Dr.Althea has introduced PDRN Reju 5000 Cream, a compact gel-cream treatment designed to calm, hydrate and support skin resilience across all skin types, including sensitive skin. The launch leans into the continued clinical-meets-consumer momentum around regenerative skincare, positioning the formula as an at-home option that delivers results comparable to in-clinic PDRN treatments, while remaining suitable for daily use.

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Natalia Kulak