Curated Beauty Inner Power Creatine
Curated Beauty London, the female-founded beauty and wellness brand created by Sam Grocutt, Natalie Ingham and Ros Simmons, has launched Inner Power, a pure creatine monohydrate supplement developed specifically with women’s daily strength, energy and recovery needs in mind. Positioned as a wellness essential rather than a gym-only staple, Inner Power addresses the reality that women typically hold slightly lower creatine stores than men, with levels that can decline through the 30s and 40s and beyond, impacting strength, energy, cognitive clarity and recovery.
Inner Power is formulated with 99.9% pure creatine monohydrate and is finely micronised to a 200-mesh particle size to support easier digestion and smoother mixing without grit, heaviness or bloating. The unflavoured, vegan powder is designed for high compliance and easy integration into routines, with a once-daily scoop that can be added to smoothies, yoghurt, juice or water. The product is built around creatine’s role in ATP production, the energy currency that supports cellular function, with benefits framed around strength and muscle performance, energy levels, cognitive clarity and focus, improved recovery after movement and longer-term resilience as women age.
Speaking about the personal rationale for the launch, co-founder Natalie Ingham said: “I’ve taken creatine for years as part of my own wellness routine. It’s the one thing I never skip because I feel stronger, steadier and more capable day to day. INNER POWER is everything I wanted: pure, gentle and incredibly easy to use.”
Ros Simmons, a qualified Nutritional Therapist, added: “Once I began researching it, I realised creatine is one of the most evidence-backed supplements out there and yet women were being overlooked. The benefits for midlife energy, cognition and resilience are remarkable. INNER POWER brings those benefits into everyday life. It’s also important to note that not all creatines are equal; we have used 200mesh, pure unadulterated creatine which is better for digestion and absorption.”
Inner Power is available now at curatedbeauty.london.
