As makeup continues to skew towards quick routines, soft definition and neutral-led wearability, Anastasia Beverly Hills is opening the year with GLIDR Shadow Stick, a one-and-done eye format designed for speed without sacrificing finish. Landing in a tight, trend-aligned edit, the launch targets the consumer who wants an effortless wash of colour for daytime, with the option to build into higher-impact, party-ready eyes in minutes.

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