Anastasia Beverly Hills GLIDR Shadow Stick

As makeup continues to skew towards quick routines, soft definition and neutral-led wearability, Anastasia Beverly Hills is opening the year with GLIDR Shadow Stick, a one-and-done eye format designed for speed without sacrificing finish. Landing in a tight, trend-aligned edit, the launch targets the consumer who wants an effortless wash of colour for daytime, with the option to build into higher-impact, party-ready eyes in minutes.

GLIDR is a creamy, swipe-on eyeshadow stick that blends out in seconds and locks into place for 12-hour wear, with smudge-proof, water-resistant and non-flaking performance intended to support all-day definition. The range spans 25 shades across matte, metallic and sparkle finishes, with a format that can be used solo for quick colour, layered for dimension, or applied with the edge of the stick to add liner-style structure without needing brushes.

Available now at Cult Beauty.