Dr.Althea PDRN Reju 5000 Cream
K-beauty brand Dr.Althea has introduced PDRN Reju 5000 Cream, a compact gel-cream treatment designed to calm, hydrate and support skin resilience across all skin types, including sensitive skin. The launch leans into the continued clinical-meets-consumer momentum around regenerative skincare, positioning the formula as an at-home option that delivers results comparable to in-clinic PDRN treatments, while remaining suitable for daily use.
With a soft, lightweight, non-greasy texture and an “ampoule-like” burst of hydration, PDRN Reju 5000 Cream is engineered to layer easily for customised moisture and elasticity, finishing with a firm, elastic feel. The product is designed to flex across routines: as a daily moisturiser, a targeted soothing treatment, an overnight sleeping mask, and a practical on-the-go option for skin that needs rapid comfort following procedures, intense exercise, or periods of visible redness and irritation.
At the centre of the formula is Biome PDRN 0.5% (5,000 ppm), a vegan PDRN derived from five probiotic-fermented ingredients, used to soothe irritated skin, strengthen the barrier and improve elasticity. Barrier-repair is reinforced with panthenol 5% (50,000 ppm), alongside centella asiatica leaf water 5% (50,000 ppm) for anti-inflammatory calming support. The formula also includes EGF (epidermal growth factor), a 53-amino-acid protein associated with skin regeneration and resilience and a currently high-interest ingredient in Korea, plus three types of hyaluronic acid to drive deeper, longer-lasting hydration and a plumper finish.
This is a stand-out product thanks to its emergency soothing care for redness and inflammation, clinically proven improvements in firmness and elasticity, deep hydration with barrier repair, gentle regenerative support via probiotic-derived vegan PDRN, and a travel-friendly, ointment-style format suited to multi-use application.
Available now from Amazon.
A perfume bottle may be a lovely thing to display on a dressing table, but it is rather less convenient when squeezed into a handbag or packed for a flight. Floral Street is offering an alternative with the launch of Scentsticks, a new solid format that brings four of the British fragrance brand’s best-known scents into a slim, twist-up balm. The Scentsticks have been formulated with a 15 per cent fragrance oil concentration to deliver the impact and lasting power associated with an eau de parfum, without the liquid, alcohol or breakable bottle. The balm can be swept across the wrists, neck and collarbones, making it particularly suited to fragrance touch-ups during the day and travel with hand-luggage restrictions.