Olaplex has launched the Nº.4CURL Bond Shaper Hydrating Curl Shampoo and Nº.5CURL Bond Shaper Hydrating Curl Conditioner, its first products developed specifically for curly, coily and wavy hair. Both are available now at uk.olaplex.com and through Olaplex stockists.

Kama Ayurveda has launched Amsuman, its first sun protection product, a SPF50 PA++++ daily sun shield.

South Korean skincare technology company SR Biotek has launched its IDENEL Professional range in the UK through an exclusive distribution agreement with Wigmore Medical, the longest-established aesthetics distributor in the country.

Officine Universelle Buly has launched the Baume Nettoyant Superfin, a creamy cleansing balm in tube form that removes makeup including eye makeup, purifies, revitalises and cleanses in a single step. The formula is COSMOS Organic certified by Cosmécert and carries the brand's characteristic orange blossom scent.

Leighton Denny Expert Nails has launched the Resort Ready Collection for SS26, a three-shade nail polish set available as a trio.

Medik8 has added the Exo-PDRN Prismatic+ Pro Concentrate to its professional portfolio, a clinic-only formulation developed specifically for use during and immediately after microneedling treatments.

Beauty brand Huda Beauty has expanded its Easy Bake franchise with the launch of Easy Bake Intense Eau de Parfum, translating the fragrance profile of its bestselling Easy Bake Loose Powder into fragrance.

GABIT has officially launched its Smart Ring in the UK, a titanium wearable designed to track health across four pillars simultaneously: fitness, sleep, nutrition and stress.

Laura Mercier has relaunched its iconic Secret Camouflage concealer as the Secret Camouflage Complexion Perfector.

Vichy is advancing the future of scalp and haircare with the launch of the new Dercos Aminexil Clinical R.E.G.E.N. Booster Serum, a next-generation anti-hair loss treatment designed to support long-term hair vitality through longevity science.

VIVACY Laboratoires, pioneers in regenerative aesthetics and globally recognised HA experts behind the legacy STYLAGE HA dermal filler range, officially launched REJURAN across the UK and Europe with its highly anticipated “The Regeneration Roadshow” event, held at the iconic One Great George Street, the renowned home of London Fashion Week, in the heart of London. Expanding its regenerative portfolio, VIVACY Laboratoires has introduced REJURAN Polynucleotides alongside NOVUMA CaHA biostimulators, reinforcing the brand’s commitment to next generation regenerative aesthetic medicine.

Green People has added the Scent Free Sunscreen SPF50+ to its sun care range. The ultra-light formula delivers broad-spectrum UVA and UVB protection for face and body, filtering 98% of UVB rays in a non-greasy, breathable texture designed specifically for sensitive and reactive skin.

The Organic Pharmacy has added the UV365 Protection Ageing Defence to its range, a mineral sunscreen available in SPF 30 and SPF 50.

Aroma-Zone has launched its Vitamin C and Astaxanthin Glow Booster Cream in the UK, a COSMOS Organic certified formula that has already established a cult following in France.

Dermalogica has launched the FutureCode Booster, a damage-correcting longevity serum designed to support the skin's natural repair processes at a cellular level rather than addressing surface concerns alone.

Delo Rx has launched The Brightener, a concentrated anti-pigment serum which addresses a specific and largely unmet need: an effective brightening treatment that works without clogging pores or aggravating congestion and breakouts.

Skin Rocks has expended its Exfolitone Acid Toner Range with the launch of its most advanced addition; The Strong Acid.

Following the brand's cult Gel Nail Wraps, Mylee has launched Gel Toe Wraps, also applied in the same lamp-free method, no-dry-time format to pedicures for the first time.

Medik8 has launched the Exo-PDRN Prismatic+ Serum, its most significant move yet into the fast-growing exosome and PDRN skincare space.

Kay Beauty has added the Hydra-Prep Setting Spray to its line-up. The lightweight mist creates an invisible veil over makeup to prevent smudging, transfer and sweat-induced streaking, with hyaluronic acid included to calm and hydrate the skin throughout wear. The formula is designed for long-lasting coverage without a sticky or heavy finish.