Kay Beauty Hydra-Prep Setting Spray

Kay Beauty has added the Hydra-Prep Setting Spray to its line-up. The lightweight mist creates an invisible veil over makeup to prevent smudging, transfer and sweat-induced streaking, with hyaluronic acid included to calm and hydrate the skin throughout wear. The formula is designed for long-lasting coverage without a sticky or heavy finish.

The setting spray is the latest addition to a range that has grown significantly since its UK arrival at Space NK, where Kay Beauty became the first Indian celebrity beauty brand to launch globally, bringing 197 products across lips, eyes and face to 13 stores across the country.

Kay Beauty was founded in 2019 by Katrina Kaif, India's first celebrity beauty brand, co-created with Nykaa, India's largest specialty beauty platform. With over 20 years in front of and behind the camera, Kaif set out to create a beauty brand that felt approachable and inclusive, built around skin-loving ingredients including ceramides and chamomile. The brand's formulas are cruelty-free and vegan, with all products designed to work across a wide range of skin tones. From an initial annual revenue of Rs. 120 crores, Kay Beauty reached Rs. 200 crores in 2024, and has since expanded into the UAE and UK markets.

Available now at Space NK.

Natalia Kulak