Huda Beauty Easy Bake Intense Eau de Parfum
Beauty brand Huda Beauty has expanded its Easy Bake franchise with the launch of Easy Bake Intense Eau de Parfum, translating the fragrance profile of its bestselling Easy Bake Loose Powder into fragrance.
The new launch is a strategic extension of one of the brand’s hero products, tapping into heightened consumer demand for beauty-led fragrances and scent layering.
Easy Bake Intense Eau de Parfum is described as floral, featuring top notes of wild cherry, alongside white flower, cinnamon bark and caramel milk. The fragrance dries down to a vanilla bourbon base designed to deliver a long-lasting scent.
The fragrance was developed in collaboration with principal perfumer Hamid Merati-Kashani and underwent more than 100 iterations. Founder Huda Kattan said it was created to capture the brand’s signature glam aesthetic in scent form.
The fragrance is dermatologist-tested and suitable for sensitive skin. Consumer testing conducted with 100 participants found that 99 percent agreed the fragrance delivered a noticeable all-day scent trail, while 92 percent said they received compliments while wearing it.
The launch reflects continued momentum within the prestige fragrance category, with beauty brands increasingly extending hero products into scent to strengthen brand identity and consumer involvement.
