Inside London’s New Wave of Luxury Wellness Spaces

There’s a quiet shift happening in London’s wellness landscape — one that’s trading fast-paced, clinical environments for slower, more intentional spaces where design, hospitality, and care are treated as a single, seamless offering. And nowhere is that shift more clearly felt than at The Six, a newly opened salon and wellness destination in Mayfair that feels less like a place to get a haircut and more like a cultural experience.

The six-storey Georgian townhouse, meticulously redesigned by Argent Design, houses not only hair and grooming services, but also nail, facial, and massage treatments — and soon, a full menu of health-forward meals. The Six blends grooming with hospitality, art, and atmosphere. From its Calacatta Verde marble floors and cocooning walnut cabinetry to its curated selection of South American-influenced photography, the space feels more akin to a private members’ club than a traditional salon.

But founder Marcos Verissimo is not aiming for exclusivity — he’s aiming for depth. “I think people are no longer content to compartmentalise their experiences — especially when it comes to care,” he says. “The idea of coming in for a haircut, and then leaving unchanged in every other sense, feels outdated. What we’re creating is a space that acknowledges the full human: style, identity, taste, energy.”

Originally from Brazil, Verissimo brings with him a cultural understanding of the salon as more than just a place for maintenance — it’s a space to connect, slow down, and feel held. This mission is deeply personal, Verissimo’s Brazilian roots shape much of the philosophy behind The Six. In Brazil, salons are often social sanctuaries. That cultural influence runs through the space in quiet but intentional ways, from the layout that encourages conversation to the unhurried rhythm of the treatments. Verissimo aims to bring that same communal spirit to London, where the experience is less transactional and more rooted in genuine presence. It’s why he’s involved in everything from the playlist to the pruning of the plants on the rooftop terrace.

Every element of the environment has been calibrated with the same care. “Environment is the silence talking,” he reflects. “Before anyone lays a hand on you, the space has already started shaping your nervous system. At The Six, every texture, every line, every material was chosen to help people feel seen and softened.”

Lighting, for instance, was approached like a fine-tuned design tool. Engineered specifically to complement natural skin tones and hair colour, it also subtly shifts the emotional tone of each space — a glow that enhances, not overwhelms.

For Verissimo, design isn’t decorative — it’s foundational. “There’s a certain reverence to the experience when your surroundings are this considered. You don’t rush it. You allow it. And that allows us, as practitioners, to meet people with more presence, more attunement.”

Beyond the visuals, Verissimo is clear-eyed about why spaces like The Six are resonating. “For a long time, the industry confused performance with presence. There was so much emphasis on trend and output, what you leave with, rather than what happens while you’re here. But people are changing. They’re more attuned to energy, more interested in spaces that feel real and restorative rather than performative.”

This is luxury wellness with depth — where even a haircut becomes a chance to reset. In this new era, beauty is not just about transformation; it’s about how you're treated along the way. And for Verissimo, that’s the whole point. “I think the future of wellness will lean into that totality,” he says, “where care becomes culture.”

Whether you’re in for a trim, a facial, or simply a moment of quiet, The Six offers a space where detail, design, and deep care converge. Bookings can be made via www.thesix.com, with services ranging from hair and grooming to massages, facials, and soon, an on-site food menu. Appointments are limited — but the experience is anything but.