How Salons Can Turn Festive Footfall Into Profit By Upselling Beautiful Skin
December is the most commercially charged month in the salon calendar, with fuller books and a clear appetite for gifting. Beauty is a natural beneficiary. Recent category analysis from Finnish personalised digital beauty experiences company Revieve, shows a marked swing toward skincare during the holiday period. This data also includes a notable uplift in skincare average order value and engagement with routines in December versus the rest of the year. That pattern signals a clear opportunity for therapists to pair professional treatments with curated at-home care and giftable sets.
For salons, that means pairing treatments with a simple at-home ritual or a giftable edit. Guinot’s A Timeless Noël range is built for this moment, with ready-to-gift sets arranged by skin goal and price point.
Make upselling feel like part of the service
Upselling works when it reads as care, not a script. Have therapists note one or two visible skin goals during consultation, then recommend a simple at-home ritual that extends results between appointments. Keep language benefit-first, specific to the client, and short - for example “Given your dehydration, I recommend a two-step winter routine. If you’d like a giftable option, Guinot’s Hydration Harmony set keeps your facial results going between visits.” You can also offer three clear options by budget and need, so clients feel guided rather than sold to.
Use the moments that actually change decisions
Most bookings happen on mobile and often outside opening hours, so your confirmation and reminder messages do as much commercial lifting as your till point. Add one relevant pick to each message linked to the client’s service, and mirror the same trio of picks on your online booking pages to catch late-night shoppers. In salon, place merchandise where eyes linger: reception, treatment rooms and mirrors. Small tent cards with a single benefit line and a price remove friction.
Staff support that moves the needle
Set a simple December KPI like “one retail attachment per appointment” and track it on a team board. Give therapists a 30-second “close” to practise, and rotate a daily hero set so everyone knows which story to tell first. Celebrate quick wins. If you issue gift vouchers, display a hero set beside the card stand and suggest “card plus care” as the complete present.
The curated option clients actually want
Guinot’s A Timeless Noël collection has been built for this exact moment. It brings together salon-favourite formulas in ready-to-gift edits at multiple price points, so teams can recommend by skin goal and budget without diluting the premium feel.
Noël Timeless Youth, (RRP: £52, Trade: £30)
An accessible entry to Guinot’s youth-supporting heroes. Ideal where a client wants a first routine that complements facial outcomes.Noël Hydration Harmony, (RRP: £69, Trade: £40)
Position as the winter-skin top-up that keeps post-facial glow going through party season.Noël Legacy Set, (RRP: £110, Trade: £60) and Noël Enchanted Treasures, (RRP: £150, Trade £75)
Luxe, multi-step edits for loyal facial clients who want the full ritual, beautifully presented.Noël Age Logic Elegance, (RRP: £235, Trade: £100) and Noël Golden Age, (RRP: £280, Trade: £140)
Premium, results-led gifting for clients seeking a complete age-supporting regimen.Salon-exclusive accents such as Noël Luxe Cracker (RRP:£16, Trade: £10), Noël Mirific Magic (RRP: £48, Trade: £26) and Noël Essential Wonders (RRP: £62, Trade: £35) are strong add-ons at checkout or to pair with gift vouchers.
Quick plays you can implement this week:
Attach by service. For every Hydradermie, recommend Hydration Harmony, Timeless Youth or Legacy Set depending on their skin type as the at-home bridge.
Good, better, best. Offer three options instantly. Clients choose faster when the value ladder is visible.
Bundle with vouchers. Pair a Guinot mini with every gift card over a set value to lift average ticket. Script the 30-second close. Observation, benefit, routine, price. Then stop. Silence sells better than over-talking.
Merchandise where intent is highest. One hero display at reception, on the manicure desks and retail shelves.
Holiday behaviour is increasingly planned, premium and routine-focused in skincare, which is exactly where professional salons can add value through curation and personalisation. That is why a concise, therapist-led recommendation tied to a booked service outperforms generic “gift set” language.
Explore A Timeless Noël with Guniot.
