Infrared sauna brand Sunlighten has launched PulseIQ, a new intelligent wellness platform that delivers four distinct infrared wavelengths independently rather than blending them together.

New data from the British Association of Aesthetic Plastic Surgeons confirms a fundamental reorientation in cosmetic medicine. Patients are choosing permanence over repetition, and results over transformation.

Townhouse, the UK’s market-leading luxury nail care destination, introduces Postcards From Paradise, its Spring/Summer 2026 nail art collection - a limited edition edit of six destination-inspired designs created to capture the feeling of being somewhere beautiful.

Hyde London City, Ennismore’s vibrant lifestyle hotel in the heart of the City, has partnered exclusively with LOOKFANTASTIC, the UK’s leading online beauty retailer, to launch Self-Care Room Service, a series of luxe in-room beauty edits personalised to the needs of each guest. This first-of-its-kind collaboration is designed to help travellers relax, recharge, and indulge in personalised wellness during their stay.

Reena Sandhu has been appointed International Product & Brand Marketing Manager (EMEA, APAC and LATAM) for Hydrafacial.

Dr. Squatch is teaming up with Megan Fox for its 2026 deodorant campaign. Known for her confidence, Megan Fox takes on a new role as Professor Fox, on a mission to educate men on why it’s time to ditch generic deodorant and upgrade to Dr. Squatch, delivering a clear message: when it comes to body odour, there’s a better way to handle it. 

Sk:n clinics are pleased to announce the launch of SkinPen, an advanced, medical-grade microneedling treatment now available across 15 clinics nationwide. Designed to deliver consistent, precise, and clinically proven results, SkinPen represents a significant step forward in professional skin rejuvenation.

Champneys Wellness Spa and Townhouse have signed a landmark partnership that will introduce Townhouse’s luxury nail salon offering to the renowned Champneys spa estate, bringing together two brands united by a shared commitment to exceptional guest experience.

Superdrug Presents will return to London from 1 to 4 May at Old Truman Brewery. The four-day festival will once again be a large-scale consumer beauty and wellness activation, combining brand experiences, masterclasses, celebrity appearances and product-led sampling under one roof.

Hydrafacial has unveiled its first-ever global brand video campaign as the skin health leader continues to expand its presence within the aesthetics category. The campaign champions the brand’s signature promise of delivering “the best skin of your life”, spotlighting the unmistakable post-treatment glow that has cemented Hydrafacial as a trusted favourite among clinics, customers, skin experts, editors and influencers for more than two decades.

Beauty fans, mark your calendars - another Sephora UK moment is on its way. The global leader in prestige beauty retail has announced that its newest store will open in the vibrant city of Bristol at Cabot Circus on Thursday , 30th April. Marking Sephora UK’s 14th store nationwide, and the second new opening of 2026, this South West debut continues the retailer’s ambitious third year of national expansion, bringing its beloved beauty experience to even more communities across the country.

The wellness industry has skyrocketed in recent years, with the supplement market growing rapidly. Launched in 2023, TOCU Health offers transdermal vitamin patches, a simpler, more convenient alternative to traditional pills that deliver natural blends of active ingredients directly through the skin. TOCU’s vitamin patches can support key areas of wellness, from sleep and immunity to focus and menopause. The brand has now secured SEIS funding from SFC capital to accelerate marketing and expand its direct-to-consumer channels.

A new photography exhibition documenting the work of Haircuts4Homeless is due to open in London this month, bringing the charity’s outreach work into a gallery setting while raising funds for its ongoing services across the UK. SEEN by Jack Eames will run at Coningsby Gallery from 13 to 16 April, with proceeds and partner contributions going directly towards the charity’s work with people experiencing homelessness.

M·A·C VIVA GLAM is launching a limited-edition collaboration with designer Conner Ives, bringing the Protect the Dolls message into beauty retail ahead of Trans Day of Visibility on 31 March. The partnership follows the slogan’s emergence on the London runway during Conner Ives’ AW25 London Fashion Week finale, where it was first worn as a public show of support for trans communities.

Bio Sculpture has become the only nail brand to have CIBTAC Endorsed recognition for their training, marking a significant milestone for professional nail education within the industry.

Benefit Cosmetics has opened its Blush Clinic at Westfield White City today, running as a three day Sephora partnership from 27 to 29 March. The activation is built around in-person product trial, shade guidance and conversion, with the brand using a medical-inspired “clinic” format to introduce its newest blush launches in a high-footfall retail setting. The personalised “cheek-up” experience, will allow visitors to receive a colour prescription, pore care consultation and foundation match, without the need to book in advance.

After seven years of lobbying, the hair, beauty and spa services sector has secured separate Standard Industrial Classification, or SIC, codes, in what the British Beauty Council describes as the first change to these industry classifications since 1948. For what may sound like a technical reform, the implications are substantial. SIC codes are part of the architecture of economic measurement. They are used to classify what businesses do, and they shape how sectors are counted, compared and understood by government and agencies.