M·A·C VIVA GLAM Collaborates Conner Ives to Launch Protect the Dolls Collaboration

M·A·C VIVA GLAM is launching a limited-edition collaboration with designer Conner Ives, bringing the Protect the Dolls message into beauty retail ahead of Trans Day of Visibility on 31 March. The partnership follows the slogan’s emergence on the London runway during Conner Ives’ AW25 London Fashion Week finale, where it was first worn as a public show of support for trans communities.

The launch features two products; the first is a limited-edition unisex Protect the Dolls T-shirt finished with M·A·C VIVA GLAM branding. The second is a VIVA GLAM Lipstick in Viva Planet, a soft pink-beige shade presented in exclusive Protect the Dolls packaging and designed to suit all skin tones.

In the UK and Ireland, the full recommended retail price, less VAT, from sales of the Protect the Dolls T-shirt and VIVA GLAM lipstick will be donated to organisations supporting the health and rights of people of all ages, all races and all genders.

Both products will be available from 31 March through maccosmetics.co.uk and selected M·A·C locations, with quantities limited.