Westfield London is preparing to open a free 11-day wellness activation at The Village later this month, as the retail destination continues to build out its premium health and wellness proposition. Running from 25 March to 4 April, Feel the Frequency will bring together immersive sound-led experiences, women’s health talks, beauty masterclasses and mindful movement sessions inside the centre’s expanding luxury wellness hub.

Premium injectable manufacturer Laboratoires VIVACY has appointed Katie Hughes-Dawkins as Sales Director for the UK and Ireland, strengthening the company’s commercial leadership as it continues to expand its footprint in medical aesthetics. Hughes-Dawkins brings more than 25 years of sector experience spanning clinical practice, sales leadership and brand development, with a track record in revenue growth, team building and relationship management across clinics, practitioners and key opinion leaders.

Maybelline is taking its new Grippy Serum Primer on tour next week with a three city pop up series designed to put wear time front and centre. Under the banner “Don’t Skip The Grip”, the brand will bring a high energy, trial led activation to London, Manchester and Edinburgh, inviting consumers to test the primer’s serum like glide and “grip”.

Modern British fragrance brand Floral Street is delighted to announce a new immersive pop-up display at Boots’ Liverpool New Mersey location to celebrate the launch of Enchanted Masquerade, the brand’s newest fragrance created in collaboration with Netflix and Shondaland's global hit series Bridgerton. Launching on the 12th March, the enchanting in-store experience invites shoppers to step into a world of romance, fantasy and modern Regency glamour.

KAYALI has launched at Space NK online on Tuesday, 3rd March, 2026 and instore on Tuesday, 10th March, 2026.

L’Oréal Paris will open its International Women’s Day pop up at Old Spitalfields Market today, turning the East London destination into “Worth it Week” for a three day consumer activation running from Friday 6 March to Sunday 8 March. The weekend is a celebration of “the incredible women that inspire and uplift us every day”, with gifting, personalised product and shareable moments designed to drive footfall and social visibility across a high traffic retail setting.

A UK-based verification and consumer education platform, Twiqk, will launch on March 15 2026, with the aim of supporting safer, more accountable growth in non-surgical aesthetics.

This Mother’s Day, Crosstown introduces a first of its kind collaboration with Revive Collagen, the award-winning and fastest-growing premium collagen brand in the UK. A limited-edition doughnut collection crafted with mums in mind and designed to give gifting a glow up.

Healthxchange has been appointed the official UK & Ireland distributor for the Jeisys POTENZA Advanced Multi-Modality Radio Frequency (RF) Microneedling system, expanding its energy-based device portfolio and strengthening its presence in advanced aesthetic technologies.

Marllor Biomedical has entered into an exclusive distribution agreement with the UK's leading aesthetics and  beauty distributor Wigmore Medical. The agreement will see Wigmore Medical distribute the Marllor Biomedical non-surgical aesthetic products Aqualyx and Alidya. 

Clarins is taking its complexion message out of the department store and into high-footfall retail destinations with The Radiance Studio, a touring pop-up created with experiential agency Backlash. The activation supports the UK launch of Double Serum Foundation and has visited Westfield Shepherd’s Bush in London from 20 to 22 February, The Trafford Centre in Manchester from 28 February to 1 March, and is due to arrive at Eldon Square in Newcastle from 7 to 8 March.

As the wellness and supplement sector continues to boom, premium beauty-through-wellness brand WelleCo is reinforcing its pioneering spirit with the launch of an eight-part Instagram documentary series, Behind Our Standards. 

The British Beauty Council and its Sustainable Beauty Coalition (SBC) is calling on the industry to unite and champion sustainable practices, packaging and products. Returning on 2 March 2026, ‘The Great British Beauty Clean Up’ (GBBCU) partners with brands and businesses to promote sustainable initiatives, such as recycling and take-back schemes nationwide, and lead the shift toward reuse and refill. The campaign will run throughout the month, also aligning with Global Recycling Day (18 March) and the UN International Day of Zero Waste (30 March).

Gut health has moved from a niche wellness trend to a mainstream health priority. Yet in an increasingly saturated and often unregulated market, consumer trust remains fragile and demand for evidence-led solutions prioritising integrity has never been higher.

Bestselling Korean skincare brand Anua is partnering with cult cafe EL&N for a limited time collaboration running from 17 February to 3 March, blending K beauty glow with an exclusive dessert concept inspired by glazed, glass skin.