Hyde City London Launches Self Care Room Service Menu in Collaboration with Lookfantastic

Hyde London City, Ennismore’s vibrant lifestyle hotel in the heart of the City, has partnered exclusively with LOOKFANTASTIC, the UK’s leading online beauty retailer, to launch Self-Care Room Service, a series of luxe in-room beauty edits personalised to the needs of each guest. This first-of-its-kind collaboration is designed to help travellers relax, recharge, and indulge in personalised wellness during their stay.

Blending Hyde’s signature bohemian-chic design and free-spirited energy with historic Grade II-listed architecture just steps from the Old Bailey, guests can now enjoy LOOKFANTASTIC’s expertly curated in-room beauty and wellness edits, priced at £60 each and available throughout the hotel’s 111 guest rooms or as part of a new bookable package.

Each edit is designed to meet every traveller’s needs, from those who have forgotten essential items to those adjusting to new time zones and seeking the perfect night’s sleep, or those who simply want to discover some of the most exciting new product launches, each edit is thoughtfully provided in travel size for convenience on the move.

“Partnering with Hyde London City allows us to bring the LOOKFANTASTIC experience directly to guests in a completely new and meaningful way. Beauty has the power to elevate everyday moments, and through our Self‑Care Room Service edits, we’re making it easier than ever for travellers to feel their best, whether they need a reset or simply the essentials they’ve left behind. This collaboration is an exciting step in our mission to make premium beauty more accessible, personalised, and seamlessly integrated into our customers’ lives” comments Keely Gough, Managing Director, LOOKFANTASTIC.

The Hyde London City x LOOKFANTASTIC Self-Care Room Service Menu includes:

I Forgot Everything

The ultimate SOS kit for when you’ve left key beauty essentials at home, this edit includes Elemis Pro-Collagen Cleansing Balm (20g), Erborian Skin Therapy Multi-Perfecting Night Oil-Serum (10ml), and Living Proof Perfect Hair Day Travel Dry Shampoo, and Kiehl’s Ultra Facial Cream (28ml), ensuring guests can refresh, hydrate, and style effortlessly.

I Need to Reset

A dreamy overnight edit designed to help travellers unwind, recharge, and restore balance. This includes This Works Deep Sleep Pillow Spray (75ml) for restful sleep, Biodance Bio Collagen Real Deep Mask for a rejuvenating skincare boost, DIRTEA Reishi Powder – The Calm Mushroom to support relaxation, and the This Works Choose Calm Kit, a trio of daily essentials designed to create harmony for the body and senses.

The Insider Edit

Specially curated by LOOKFANTASTIC Insiders, a group of beauty experts and influencers who handpick, test, and review products, this surprise selection features some of the most exciting new launches, including Moroccanoil Treatment Mist (25ml), Clinique Moisture Surge 100 Hour Auto-Replenishing Hydrator (15ml), Ole Henriksen Peach Glaze Pout Preserve Peptide Lip Treatment (12ml), and Valentino Born In Roma Donna Eau de Parfum (10ml). Perfect for discovering next season’s must-have beauty products, the edit will be refreshed as new items are revealed, giving guests a constantly evolving taste of what’s next in beauty and wellness.

Daisy Denehy, Brand Manager comments: at Hyde London City says: “Many of our guests arrive in London without all their essentials or need an extra-special night’s sleep after a long journey. With our new Self-Care Room Service in collaboration with LOOKFANTASTIC, we’re delighted to offer exclusive in-room beauty and wellness edits, helping guests relax, recharge, and indulge in a well-deserved moment of self-care during their stay.”

Hyde London City x LOOKFANTASTIC Self-Care Room Service is available in all rooms from 13 April 2026. To book, please visit: hydehotels.com/london-city/