Benefit Blush Clinic Lands In Westfield White City

Benefit Cosmetics has opened its Blush Clinic at Westfield White City today, running as a three day Sephora partnership from 27 to 29 March. The activation is built around in-person product trial, shade guidance and conversion, with the brand using a medical-inspired “clinic” format to introduce its newest blush launches in a high-footfall retail setting. The personalised “cheek-up” experience will allow visitors to receive a colour prescription, pore care consultation and foundation match.

The pop-up is centred on two new blush formats, Play Daze and Juice Stick which launched last month. Play Daze is an airy liquid-to-powder matte blush and Juice Stick is a dewy gel blush, with both being buildable, lightweight and blendable colour for all-day wear.

The pop-up also highlights a broader edit of Benefit hero products including Precisely, My Brow Pencil, Hoola, Benefit mascara, BADgal BANG! and The POREfessional Primer, alongside exclusive make-up sets. Visitors can take part in a Plinko-style game after their consultation, with prizes including deluxe samples and branded merchandise, while the first 50 customers each day can receive a complimentary gift with purchase valued at £37 when buying any two full-size products.

The event also includes a creator appearance on Sunday 29 March, when Ami Charlize is scheduled to attend from 11am to 12pm.

The Benefit Blush Clinic Pop Up is open Friday 10:00 AM - 9:00 PM, Saturday 10:00 AM - 9:00 PM and Sunday 12:00 PM - 6:00 PM at Westfield White City, no appointment booking required.