Megan Fox Teams Up With Dr. Squatch for New Campaign

Dr. Squatch is teaming up with Megan Fox for its 2026 deodorant campaign. Known for her confidence, Megan Fox takes on a new role as Professor Fox, on a mission to educate men on why it’s time to ditch generic deodorant and upgrade to Dr. Squatch, delivering a clear message: when it comes to body odour, there’s a better way to handle it. 

Set within a school designed for grown men to learn the fundamentals, the campaign follows Megan Fox as she leads a high-impact, value driven crash course in odour control. Whether in a lecture or in the lab, she’s there with one solution - Dr. Squatch. 

At the centre of the campaign is Dr. Squatch’s natural deodorant, formulated for men who want performance without compromise. Featuring an aluminum free formula, up to 72 hour odour protection, and naturally derived ingredients, it’s built to tackle odour at the source while delivering high performance, manly scents. Now expanding into spray deodorants, Dr. Squatch brings the same natural, high performance formula to a new application.

The campaign will run across the UK for four weeks, with a strong presence across digital out-of-home screens, roadside placements, and transit including the London Underground, Manchester and Birmingham, as well as connected TV, YouTube, and social platforms. Dr. Squatch deodorant will also be available in Tesco stores nationwide. 

Dr. Squatch continues to raise the bar for men’s personal care, combining natural, high performance products with a confident, entertaining approach that helps men look, feel, and smell their best.