Anna Dobbie explores why the clinics that promise less often leave the strongest impression, and what aesthetic practitioners can learn from expectation management done well.
Read MoreKeeping your pricing fair but profitable is a delicate balance. But with rising costs, many salon owners are considering price increases, but how do you do this without upsetting your loyal clientele? Benjamin Shipman, co-director of The Hair Movement in Sidcup, says you need to value your worth and not undersell your expertise and knowledge.
Read MoreFor aesthetic clinics, the legal risk around a treatment complaint is no longer confined to a poor outcome, a difficult consultation or a missing signature on a consent form. The pressure is widening. Patients are arriving better armed, faster to escalate and more able to package dissatisfaction into a polished complaint. At the same time, many clinics are operating through looser care models, with separate prescribers, visiting injectors, device operators, remote consultations and outsourced follow-up. That combination is creating exactly the sort of liability picture insurers do not like.
Read MoreWalk into most clinic receptions on a Tuesday at 2pm and you’ll often spot treatment rooms sitting idle, payroll and rent ticking over, and a bookings diary that looks strong for the next fortnight but hazy beyond that. Subscriptions are one of the cleanest ways to turn that uncertainty into something you can plan around, because they convert episodic, promotion-driven demand into recurring revenue tied to long-term care habits.
Read MoreIn her latest column, industry strategist Katie Hughes-Dawkins unpacks what brand recovery really demands in aesthetics when turnover, controversy, or a shaky launch has left confidence on the floor. Moving beyond surface-level PR, she argues that perception is earned through proof, consistent standards, and leadership that puts the brand, the team, and partners ahead of personal visibility, especially when the industry is watching closely and talking quietly. From the “halo effect” of credibility to the hard necessity of addressing history rather than pretending it never happened, the piece is a clear-eyed guide to rebuilding trust through behaviour, not declarations, and using grounded excitement, education, and clinical performance to reopen conversations that may have been closed.
Read MoreClient acquisition tends to drift when it is treated as occasional marketing, rather than a commercial process with owners, inputs, and weekly targets. In 2026, the clinics that grow steadily are typically the ones that operationalise acquisition as a simple pipeline: a clear offer, consistent lead flow, fast conversion to consultation or booking, and a retention loop that turns clients into referrers. The tactics have not radically changed, but expectations have. Clients compare you against frictionless online booking, transparent pricing, strong reviews, and professionals who communicate with clinical clarity.
Read MoreIn this festive season masterclass, aesthetic industry leader Katie Hughes-Dawkins draws on more than twenty years of clinic and commercial experience to show why Q4 should be your most profitable quarter, not your most stressful. She uncovers the most common mistakes clinics make at Christmas, from last minute marketing and empty gift shelves to overwhelmed teams and missed January revenue, and walks you through exactly how to fix them with smart treatment packages, early diary management, strategic digital campaigns and simple in-clinic tweaks that boost both retail and patient loyalty.
Read MoreDecember is the most commercially charged month in the salon calendar, with fuller books and a clear appetite for gifting. Beauty is a natural beneficiary. Recent category analysis from Finnish personalised digital beauty experiences company Revieve, shows a marked swing toward skincare during the holiday period. This data also includes a notable uplift in skincare average order value and engagement with routines in December versus the rest of the year. That pattern signals a clear opportunity for therapists to pair professional treatments with curated at-home care and giftable sets.
Read MoreRachel Reeves’ Autumn Budget 2025 landed today with a clear political message about “fair and necessary choices”, but for hair, beauty and aesthetics it feels more like a mixed bag of extra costs with only patches of relief.
Read MoreLondon’s beauty retail rarely sees a first-time entrant stake such a confident claim. Aroma-Zone has opened a two-storey flagship at Westfield White City, designed to showcase an expert-led, affordable, and inclusive model that has reshaped the French market. We sat down with CEO Sabrina Herlory Rouget on the night of the grand opening to explore why London, why now, and how the brand plans to translate its community-driven success across the Channel.
Read MoreCircadian is a measurable way to support physiology in rooms where people lie still for long periods while therapists concentrate on fine motor tasks. The science is clear that light reaching the eye does more than help us see. It entrains the body clock, shifts alertness, and alters sleep pressure through intrinsically photosensitive retinal ganglion cells that respond most strongly to short-wavelength light. The international CIE S 026 standard now lets designers specify these non-visual effects using melanopic metrics that sit alongside familiar lux, glare and colour rendering values.
Read MoreThe minibar is one of hospitality’s most overlooked revenue opportunities. For decades it has offered the same predictable selection: miniature bottles of spirits, a couple of mixers, and a chocolate bar that could be bought for a fraction of the price at the nearest shop. Yet with alcohol sales declining and wellness now a priority for travellers, it is time to ask why the hotel minifridge has not evolved.
Read MoreOur columnist Katie Hughes-Dawkins shares her blueprint for building a sustainable, successful aesthetic business, urging practitioners to cut through industry noise, focus on brand identity over personal branding, delegate strategically, and create a clinic that thrives independently of its founder.
Read MoreIt’s the silent pause in a busy facial, the few minutes a mask takes to work its magic. The temptation is real: slip out, check your phone, sort the next appointment. But what if we told you that staying put is the ultimate power move for your business? Here’s why the chicest therapists never leave their clients’ side.
Read MoreWith 25 years of industry experience across clinics, global brands, and international markets, Katie Hughes-Dawkins shares the five unshakeable lessons every aesthetic business should live by. From why a viral moment isn’t a strategy to how trust, team culture, and local nuance shape success, this column is a sharp reminder that true growth in aesthetics is built on substance, not speed.
Read MoreWhat’s the one thing your clinic might be getting wrong - even if your treatments are top-tier? According to industry veteran Katie Hughes-Dawkins, it’s what happens after your patient walks out the door. In this powerful, no-nonsense piece, Katie unpacks why home care isn’t just an add-on - it’s the missing link between good results and loyal, high-value clients. If you're ready to elevate your business strategy and stop leaving money (and trust) on the table, this is a must-read.
Read MoreCharles-Edouard Barthes, founder of Evidens de Beauté, shares how his Franco-Japanese heritage inspired a luxury skincare brand rooted in ritual, precision, and sensorial elegance. In this exclusive interview, he reveals the personal story, philosophy, and science behind the brand’s quiet global success.
Read MoreThe 2025 Golden Globes have once again dazzled not only with cinematic achievements but also with their opulent gift bags, curated in collaboration with luxury lifestyle magazine Robb Report. This year's "Ultimate Gift Bag" is valued at an astonishing $1 million, doubling last year's offering.
Read MoreManaging your Self Assessment tax obligations is crucial to ensure financial stability and compliance with HM Revenue and Customs (HMRC). As a self-employed beauty professional, you're responsible for reporting your income and expenses to HMRC through the Self Assessment system. This process determines your Income Tax and National Insurance contributions. Failing to comply can result in penalties, so it's essential to understand and fulfil your obligations.
Read MoreThis week, Ofwat, the water regulator for England and Wales, announced an average 36% increase in water bills over the next five years. While this decision aims to fund critical improvements to infrastructure and reduce environmental impacts, it raises significant concerns for businesses—particularly within the beauty industry, where water is integral to daily operations.
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