Code8 has introduced a new Brush Set, positioned as a refined edit of four full-size essentials designed to simplify everyday makeup application without compromising performance. Each brush is streamlined to pack down neatly for travel, with an emphasis on control and precision.

GentleCare has added Face Cream Light to its premium skincare line, a streamlined, essentials-led moisturiser developed for combination and oil-prone skin. The lightweight, fast-absorbing formula is non-comedogenic and delivers long-lasting hydration with an airy texture designed to sit comfortably through the day, including in warmer climates, with a soft matte finish intended to wear well under make-up.

Curlsmith has introduced Curl Reset Detox Shampoo, a one-step detox cleanser created for curls and textured hair that need a reset without the dry, stripped feel often associated with clarifying washes. The formula targets product build-up, dullness and scalp discomfort, with a specific focus on mineral and metal residue that can be stubborn in hard water areas.

ZO Skin Health has introduced Neck Complex, an anti-ageing and brightening serum developed specifically for the neck and décolleté. The multi-faceted formula is positioned as a dedicated solution for neck skin ageing, targeting crepiness, deeper horizontal lines, laxity and uneven tone, while delivering long-lasting hydration.

GUT-SKIN FIRST (GS1) Internal Foundation from Decoded is a highly concentrated oral formulation which combines three types of collagens in the form of over 400 different proteins, 17 amino acids, hyaluronic acid, and elastin, to assist with the repair, recovery and boosting of the GUT-SKIN axis by helping to protect and support your natural occurring gut biota.

L'Oréal Paris has expanded its Telescopic franchise with Telescopic Extensionist Lengthening & Curling Mascara, a length-focused formula built to deliver extreme length and curl, with lashes appearing up to +5mm closer to the brows in instrumental testing.

Floral Street, the award-winning British fragrance brand, has partnered with Bridgerton, Netflix’s fifth most-streamed TV show of all time, to create a first-of-its-kind vegan and cruelty free fragrance to bring the cult-favourite modern fairytale to life.

BYOMA has introduced its first-ever facial mask, the Bio-Collagen Radiance Facial Mask, a high-performance, barrier-supporting treatment built for fast results without overnight wear. The mask starts as a cooling pink gel, then transforms into a clear, breathable film that locks in actives while allowing normal movement, before peeling off once transparent.

Milk Makeup has added Hydro Grip Gel Concealer to its Hydro Grip franchise, introducing a gel-to-cream concealer stick designed to deliver up to 12 hours of natural-looking coverage with a naturally hydrated, dewy finish. The click-up format is positioned for targeted correcting or all-over use, covering dark circles, hyperpigmentation, redness and blemishes, while staying weightless and comfortable on skin.

Glow Recipe has introduced a new Toner Pads range, drawing on Korean skincare routines to streamline daily exfoliation, brightening and barrier support in a single swipe format. The launch centres on fruit-powered actives and “serum-infused” pads designed to prep, smooth and hydrate while remaining suitable for sensitive skin.

Gelish has unveiled its Spring 2026 colour story, Prism Blooms, a six-shade capsule that trades high-impact brights for the kind of nuanced pastel spring-forward edit.

Italian beauty giant KIKO Milano has launched Threads of Time, a limited-edition collection created in partnership with designer Huda Al Nuaimi. The range is designed to connect traditional cultural elements with modern cosmetic textures, targeting a younger demographic of consumers in the Middle East.

Complexion pioneer Laura Mercier has unveiled the Tinted Blur Balm, a first-of-its-kind balm-to-powder skin tint. The launch represents a new chapter for the brand, focusing on "weightless" coverage that aims to enhance rather than mask the wearer's natural features. The product arrives at a time when consumer demand for "no-makeup makeup" continues to rise, with the brand positioning this balm as a hybrid between prestige artistry and advanced skincare.

South Korean beauty brand Dr. Althea has expanded its performance-led skincare range with the launch of the Retinol Flat Iron Eye Roller. The new eye serum is designed to bridge the gap between clinical ingredient efficacy and traditional Asian wellness rituals by incorporating a gua sha-style applicator.

Pop star Sabrina Carpenter is continuing her push into the prestige fragrance market with the UK launch of Sweet Tooth Lemon Pie. This latest addition to her award-winning Sweet Tooth portfolio aims to redefine celebrity scents for a new generation by blending nostalgia with sophisticated gourmand profiles.