SEEN Photography Exhibition by Jack Eames to open in London in support of Haircuts4Homeless

A new photography exhibition documenting the work of Haircuts4Homeless is due to open in London this month, bringing the charity’s outreach work into a gallery setting while raising funds for its ongoing services across the UK. SEEN by Jack Eames will run at Coningsby Gallery from 13 to 16 April, with proceeds and partner contributions going directly towards the charity’s work with people experiencing homelessness.

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Natalia Kulak
M·A·C VIVA GLAM Collaborates Conner Ives to Launch Protect the Dolls Collaboration

M·A·C VIVA GLAM is launching a limited-edition collaboration with designer Conner Ives, bringing the Protect the Dolls message into beauty retail ahead of Trans Day of Visibility on 31 March. The partnership follows the slogan’s emergence on the London runway during Conner Ives’ AW25 London Fashion Week finale, where it was first worn as a public show of support for trans communities.

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Natalia Kulak
Benefit Blush Clinic Lands In Westfield White City

Benefit Cosmetics has opened its Blush Clinic at Westfield White City today, running as a three day Sephora partnership from 27 to 29 March. The activation is built around in-person product trial, shade guidance and conversion, with the brand using a medical-inspired “clinic” format to introduce its newest blush launches in a high-footfall retail setting. The personalised “cheek-up” experience, will allow visitors to receive a colour prescription, pore care consultation and foundation match, without the need to book in advance.

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Natalia Kulak
Hair, Beauty and Spa Industry Wins Separate SIC Codes After Years of Being Counted As One

After seven years of lobbying, the hair, beauty and spa services sector has secured separate Standard Industrial Classification, or SIC, codes, in what the British Beauty Council describes as the first change to these industry classifications since 1948. For what may sound like a technical reform, the implications are substantial. SIC codes are part of the architecture of economic measurement. They are used to classify what businesses do, and they shape how sectors are counted, compared and understood by government and agencies.

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Natalia Kulak
TrichoCare Education and Colourstart Join Forces to Launch Free Allergy Awareness Course

Allergy Awareness Week runs 22–28 April, and for hairdressers thinking about the best way to protect themselves, their staff, and their clients, there is no better place to start than with high quality knowledge. To mark the occasion, the generous people at TrichoCare Education have teamed up with Colourstart, the UK's leading professional allergy test, to give away a to give away £10,000 of free Allergy Awareness training, for hairdressers who want who want to develop their skills. 

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Lauren Pinder
Luxury ‘Wellness Sensorium’ Opens at Westfield London This Month

Westfield London is preparing to open a free 11-day wellness activation at The Village later this month, as the retail destination continues to build out its premium health and wellness proposition. Running from 25 March to 4 April, Feel the Frequency will bring together immersive sound-led experiences, women’s health talks, beauty masterclasses and mindful movement sessions inside the centre’s expanding luxury wellness hub.

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Natalia Kulak
CAP Sets Out Irresponsible Advertising for hHgh Risk Cosmetic Procedures

The Committee of Advertising Practice (CAP) has published two enforcement reports detailing the online ad practices it is treating as irresponsible in the promotion of high risk cosmetic procedures, with a particular focus on non surgical liquid Brazilian butt lifts and cosmetic surgery packages sold by clinics based abroad. The work used CAP and ASA’s AI powered Active Ad Monitoring system to capture paid social ads on Meta at scale and then take compliance action against advertisers whose creative breached the CAP Code’s social responsibility rules.

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Lauren Pinder
Laboratories VIVACY Appoints Katie Hughes-Dawkins as Sales Director for UK and Ireland

Premium injectable manufacturer Laboratoires VIVACY has appointed Katie Hughes-Dawkins as Sales Director for the UK and Ireland, strengthening the company’s commercial leadership as it continues to expand its footprint in medical aesthetics. Hughes-Dawkins brings more than 25 years of sector experience spanning clinical practice, sales leadership and brand development, with a track record in revenue growth, team building and relationship management across clinics, practitioners and key opinion leaders.

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Natalia Kulak
Floral Street Unveils Pop-Up at Liverpool Boots

Modern British fragrance brand Floral Street is delighted to announce a new immersive pop-up display at Boots’ Liverpool New Mersey location to celebrate the launch of Enchanted Masquerade, the brand’s newest fragrance created in collaboration with Netflix and Shondaland's global hit series Bridgerton. Launching on the 12th March, the enchanting in-store experience invites shoppers to step into a world of romance, fantasy and modern Regency glamour.

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Natalia Kulak
L’Oréal Paris Takes Over Spitalfields Market for its International Women’s Day Pop Up

L’Oréal Paris will open its International Women’s Day pop up at Old Spitalfields Market today, turning the East London destination into “Worth it Week” for a three day consumer activation running from Friday 6 March to Sunday 8 March. The weekend is a celebration of “the incredible women that inspire and uplift us every day”, with gifting, personalised product and shareable moments designed to drive footfall and social visibility across a high traffic retail setting.

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Natalia Kulak
On the Road with Clarins as The Radiance Studio Brings Double Serum Foundation to Three UK Cities

Clarins is taking its complexion message out of the department store and into high-footfall retail destinations with The Radiance Studio, a touring pop-up created with experiential agency Backlash. The activation supports the UK launch of Double Serum Foundation and has visited Westfield Shepherd’s Bush in London from 20 to 22 February, The Trafford Centre in Manchester from 28 February to 1 March, and is due to arrive at Eldon Square in Newcastle from 7 to 8 March.

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Natalia Kulak