Tweezerman, Partners with Nottingham Forest Netball to Champion Confidence and Keep Girls in Sport
Based in Nottingham, world renowned beauty tool brand Tweezerman, has announced a landmark partnership with Nottingham Forest Netball, uniting two purpose-driven brands to empower the next generation of young women in sport.
Launching in line with the Club’s first game of the season on 8th March - coinciding with International Women's Day - the partnership signals a powerful commitment from the beauty industry to invest in women’s sport at a pivotal moment of growth.
For over 45 years, Tweezerman has built its reputation on precision, innovation and expertise - sharing knowledge, tips and guidance to help people feel confident in themselves. Now, the brand is taking that expertise beyond the beauty counter and onto the court, backing initiatives that support girls to build resilience, self-belief and strength through sport.
“This partnership is a natural fit for Tweezerman. We are proud to be a Nottingham-based business and share Nottingham Forest Netball’s commitment to supporting women in sport, with our closely aligned values. As an active member of the community, we’re proud to partner with the Club to support the next generation of players both on and off the court. We're extremely excited and very proud to bring this partnership to life together over the coming year” commented Ajay Sethi, Tweezerman UK's CEO,
Paul Bell, Nottingham Forest’s Chief Business Officer, added: “We’re delighted to welcome Tweezerman to the Forest Family, as we’re committed to partnering with global brands which can make a meaningful difference to our fans and wider society. With its passion for helping people build confidence, sparking conversations and looking out for those around you, our values align strongly. We look forward to working with them throughout the upcoming season.”
Youth sport has long been linked to higher levels of mental and emotional wellbeing, stronger social connection, improved physical health and the development of critical life skills. Yet keeping teenage girls engaged in sport remains a challenge nationwide.
Through this partnership, Tweezerman is investing directly into programmes designed to address that challenge, including the upcoming Forest Netball Confidence Clinics.
The Clinics will offer focused coaching sessions for girls aged 14+, led by the Nottingham Netball coaching team, creating supportive spaces where young players can develop their skills, build mental toughness and grow in confidence, both on and off the court. This is not simply sponsorship. It is a shared mission.
As beauty tool experts, Tweezerman has always believed that confidence can start with the smallest rituals - a steady hand, a moment of self-care, advice passed from one woman to another. Now, that philosophy extends into sport. The partnership will come to life at the season opener on International Women’s Day, with digital activations in-arena designed to spark conversation and celebrate women in sport. But for Tweezerman, this is just the beginning.
This collaboration is about friendship, belonging, and the people who lift you up. Because there’s strength in sisterhood, and confidence is meant to be shared.
