Aveda has introduced One For All Leave-In Elixir, a new multi-benefit leave-in conditioner designed to simplify styling and care with 25 plant-powered benefits in one lightweight formula.

ChitoCare Beauty has launched INNSÆI, a new Icelandic spa collection inspired by marine science, Nordic nature and the sensory rituals of luxury wellness.

LYMA has launched Power Skincare, a new two-step skincare system developed in collaboration with plastic surgeons, geneticists and longevity scientists. The launch marks the next chapter for the British longevity and anti-ageing brand behind the LYMA Laser, expanding its skin health portfolio with a coordinated serum and cream system designed to address multiple visible mechanisms of skin ageing at once.

ghd has launched Sculpt, a styler the brand describes as its first interactive tool, built around new heat-adapt technology that measures the temperature of the hair rather than the plates. The launch coincides with ghd's 25th anniversary and is positioned as a reinvention of the styler category, with the central claim that it delivers styling results with zero damage to the hair's natural structure.

MISSHA has officially launched in the UK, bringing the Korean beauty brand to Boots stores nationwide and online. The launch marks the arrival of one of K-beauty’s best-known hybrid beauty brands into the UK high street, as consumer demand for Korean skincare-makeup formulas continues to grow.

NADclinic has expanded its Optima Max supplement portfolio with new science-led formulas designed to support longevity, cellular health, skin, hair and whole-body wellbeing.

Huda Beauty has launched Liquid Matte Mousse, a new whipped lip colour designed to bring matte lips back with a softer, more comfortable finish. Arriving ten years after the brand first launched its original liquid matte lipstick, the new formula reimagines high-impact matte colour through a plush, weightless mousse texture that delivers a soft-blurred finish.

PICKI NIKI has launched in the UK, bringing its K-beauty inspired filtered showerhead concept to British bathrooms. Designed in Germany and developed with Korean filtration technology, the brand has been created around the idea of “water wellness”, positioning the shower as the first step in a skin and hair routine.

Medik8 has launched Total Moisture Daily Cleansing Gel, a new barrier-boosting gel-to-foam cleanser designed to remove makeup, sunscreen and daily impurities in one step without stripping the skin. The new cleanser expands Medik8’s Total Moisture franchise with a hydration-first formula created to support the skin barrier and microbiome during cleansing.

SkinCeuticals has launched P-TIOX Anti-Wrinkle Cream, a new wrinkle-and-texture-correcting moisturiser designed to visibly smooth deep-set lines, refine skin texture and reduce the appearance of pores.

BTL Aesthetics has announced the launch of EMFUSION, a new non-invasive facial management device designed to support long-term skin health through restoration of the skin barrier.

Valmont has launched Time Master XL, a new four-week intensive skincare programme designed to target the visible signs of ageing and support a firmer, smoother and more radiant-looking complexion. Time Master XL has been developed as a high-performance anti-ageing programme for clients seeking a visible skin reset. The formula is designed to stimulate skin functions while addressing the mechanisms responsible for visible ageing.

Zemits has launched EvoPlasm in the UK, a new professional cold plasma device designed to enhance advanced facial, skin rejuvenation, body and scalp treatments.

Self Glow by James Read has launched Golden Days Milky Tan Toner, a new skincare-first facial tanning mist designed to hydrate, soothe and deliver a natural, buildable glow. It is the brand’s first-to-market Milky Tan Toner, the new launch has been created to sit at the start of the morning skincare routine, after cleansing and before serum, moisturiser and SPF.

Schwarzkopf Professional has relaunched its Bonacure Repair Rescue+ range with an upgraded technology platform and a new hero product, Bonacure Repair Rescue+ Shine Treatment.

evo has introduced Colour Protect, a new haircare range designed to help maintain colour vibrancy, reduce colour fade and support stronger, healthier-looking hair between salon appointments.

BaByliss Pro has launched Lupia, a new compact professional hairdryer designed to deliver high-speed drying performance in an ultra-lightweight format.