Chito Care Beauty INNSÆI Spa Collection

ChitoCare Beauty has launched INNSÆI, a new Icelandic spa collection inspired by marine science, Nordic nature and the sensory rituals of luxury wellness.

Created for spas, hospitality destinations, treatment rooms and premium wellness spaces, INNSÆI has been developed around the Icelandic word innsæi, meaning intuition or “inner knowing”. The collection is designed to invite moments of calm, reconnection and care through hair, body, face and fragrance rituals. The range is powered by ChitoCare Beauty’s marine biotechnology and hero ingredient ChitoCare® Repair, a patented marine complex developed to support hydration, barrier function, skin comfort and overall skin and hair wellness.

ChitoCare Beauty is developed by Primex, a specialist in marine chitosan production with more than 25 years of expertise and it is the first skincare brand to incorporate premium marine chitosan across its product portfolio. Marine chitosan is responsibly sourced from upcycled Nordic shrimp shells from Icelandic waters and produced using renewable geothermal energy. The ingredient is a naturally derived bioactive with film-forming properties, creating a lightweight breathable layer that helps lock in moisture and support the skin’s natural repair process.

Within the INNSÆI collection, marine chitosan is combined with marine collagen and geothermal silica sourced from Iceland. Together, the ingredients nourish, protect and support both skin and hair, while giving spas and hotels a distinctive sustainability and ingredient provenance story.

The INNSÆI line spans four ritual categories: Revive Hair Care, Renew Body Care, Restore Face Care and Refresh Fragrance Rituals. The collection includes shampoo, conditioner, body wash, body lotion, hand wash, hand lotion, hand sanitiser, travel essentials, a body brush, Marine Super Hydration Mask, Ocean Breeze Candle and Ocean Breeze Diffuser.

The collection is in refillable aluminium packaging and is available in hospitality-friendly formats, including 400ml products, 100ml travel sizes, 800ml options and custom sizes. ChitoCare Beauty also offers tailored packaging solutions for spas, hotels and luxury hospitality partners. The range has been developed for use across treatment rooms, spa retail, guest bathrooms, in-room rituals and amenity programmes, giving operators a cohesive line that combines Icelandic provenance, marine biotechnology and responsible luxury.

INNSÆI is available now through ChitoCare Beauty.