Self Glow by James Read Golden Days Milky Tan Toner

Self Glow by James Read has launched Golden Days Milky Tan Toner, a new skincare-first facial tanning mist designed to hydrate, soothe and deliver a natural, buildable glow. It is the brand’s first-to-market Milky Tan Toner, the new launch has been created to sit at the start of the morning skincare routine, after cleansing and before serum, moisturiser and SPF.

Golden Days has been developed as a toner-tan hybrid, combining skincare actives with plant-based tanning ingredients to deliver gradual colour while supporting the skin barrier. The lightweight milky mist is designed to melt into the skin, leaving an invisible veil that allows skincare, SPF and makeup to layer over the top without disrupting the glow beneath.

The formula is inspired by Korean skincare innovation and powered by Cica-PDRN, liquorice root and PrimalHyal Hydra Plus. It is designed to support barrier function, balance oil, calm redness and deliver deep, lasting hydration.

A hyaluronic acid complex, featuring four forms of hyaluronic acid, helps replenish and maintain hydration, while plant-based DHA and erythrulose create a subtle, buildable tan that develops throughout the day. The product can be used daily as the first step after cleansing or layered over existing tanning products to boost and prolong colour.

Golden Days is fragrance-free and suitable for all skin types, tones, genders and ages. The brand says the formula actively soothes the skin, supports barrier repair, reduces redness, absorbs excess oil and helps create a natural-looking glow without a synthetic tanned appearance.

The launch reflects the continued “skinification” of self-tanning, as consumers look for facial tanning products that work more like skincare and fit easily into existing routines. For professional beauty businesses, the product sits within the growing demand for low-maintenance, gradual glow products that can be recommended alongside facials, skin treatments, bridal prep and pre-holiday retail.

Golden Days Milky Tan Toner is priced at £39 for 80ml and is available through Self Glow by James Read and Space NK.