ALFAPARF Milano Professional BLONDERA Pro System

ALFAPARF Milano Professional has launched BLONDERA Pro System, a new professional blonde system designed to support every stage of the lightening service.

Created for colourists working across blonde, balayage, lightening, toning and corrective colour services, the system brings together technical preparation, bleaching, post-lightening care and toning in one integrated professional line.

At the centre of the launch is Betabond Technology, a hair protection technology used across the BLONDERA Pro System range. The technology contains betaine, a molecule with a high affinity to keratin, which is designed to act on the internal structure of the hair fibre, helping to strengthen the hair and reduce breakage damage during technical services.

The system has been developed to give colourists precision, protection and creative freedom when working with blonde. Each phase of the service is supported by dedicated products designed to work together, reducing compatibility guesswork and helping professionals manage the quality of the hair throughout the appointment.

The BLONDERA Pro System includes six technical products, five lighteners and five post-bleach Harmonizers. The technical range supports the service before, during and after lightening, with products including Anti-Metal Primer, Scalp Protector, Bond Rebuilder, pH Balance Shampoo, pH Stabilizer Conditioner and Stain Remover.

The bleach range includes four powders and one cream, designed to support different lightening needs according to hair type, starting level and desired result. The line includes Violet High Lift 9 Levels, a bleach powder with violet pigment designed for maximum lightening on natural hair, and Easy Lift Cream 7 Levels, a white cream bleach designed for on-scalp bleach services and precision root work.

Completing the system, the Harmonizers are post-bleach balancing toners designed to refine and even out colour after lightening. The five shades include Soft Violet .02, Soft Gold .03, Soft Ash Gold .013, Soft Ash .01 and Soft Pearl .08. The Harmonizers are designed to deliver modern blonde finishes while supporting shine, combability and colour retention.

The system can deliver up to 91% less hair breakage when using Anti-Metal Primer, pH Balance Shampoo and pH Stabilizer Conditioner compared with the same service performed with a basic shampoo. The brand also reports that hair is up to 39% easier to comb with BLONDERA Pro System bleaches and twice as shiny after a toning service with Harmonizers.

The launch is supported by a creative campaign developed with ALFAPARF Milano Professional’s Blonde Creators. Five blonde techniques have been created to showcase the potential of the system: Sand Glimmer, Sunlit Amber, Golden Gleam, Midnight Veil and Iridescent Light.

For salons, BLONDERA Pro System is positioned as a complete blonde service solution, helping colourists deliver more controlled, customised and protective lightening services. The launch also supports professional education, with blonde-focused techniques designed to help salons develop their technical colour offering.

BLONDERA Pro System is available through ALFAPARF Milano Professional and its professional salon network.