Natalia Kulak Natalia Kulak

Paula's Choice Announced as Official Sponsor of the FIFA World Cup 2026

Paula's Choice, a global leader in high-performing, science-backed skincare, today announces its landmark partnership as an Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027. To mark the occasion, the brand is launching its new global campaign, Proud Supporter of Your Skin, which celebrates skincare that keeps its promises for fans and athletes in the world's most high-pressure environments.

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Natalia Kulak Natalia Kulak

P.Louise Partners with Boots to Make Viral Brand Available on the High Street

P.Louise, the beauty brand founded by professional make-up artist and social sensation Paige Louise Williams, is launching at Boots to bring the range to the high street for the very first time. After a meteoric rise since its inception in [2014], P.Louise is now widely recognised as one of the UK’s most successful beauty brands, known for its bold colour, viral icons and record-breaking TikTok Shop Live sessions. From 29 May, brand fans will be able to shop the range in 36 Boots stores across the UK and online at boots.com. 

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Natalia Kulak Natalia Kulak

Superdrug Launches Government-Accredited Health Training

Leading accessible health and beauty retailer, Superdrug, has announced the launch of its new Level 3 equivalent Healthcare Ambassador Accreditation, designed to strengthen the expertise of store colleagues and helping them to deliver safe, informed advice on everyday health concerns.

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Natalia Kulak Natalia Kulak

Sophie Attwood Launches New Industry Substack Tackling The Business Behind Beauty

Sophie Attwood, Founder and CEO of SA Communications, PR consultant, author of Beautiful PR and Forbes contributor, has launched a new Substack publication offering an authoritative, unfiltered view on the strategy, reputation and commercial thinking that drives success in the health, beauty, wellness and medical aesthetics industries.

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Natalia Kulak Natalia Kulak

Estée Lauder Companies takes minority stake in 111SKIN

The Estée Lauder Companies (ELC) has taken a minority stake in 111SKIN, the London-founded clinical skincare brand created by plastic and reconstructive surgeon Dr Yannis Alexandrides. Terms of the investment have not been disclosed.

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Natalia Kulak Natalia Kulak

British Hair Consortium Appeals for Urgent Tax Reform to Save Jobs

The British Hair Consortium (BHC) has launched a sector-wide campaign calling on hairdressing, barbering and beauty businesses to write to their MPs in support of urgent tax reform, warning that current VAT rules are driving legitimate salons out of employment models and into self-employed chair-rental arrangements.

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