TRESemmé Professional Appoints Maura Higgins As Head of Hair

TRESemmé has appointed television presenter Maura Higgins as the first-ever Head of Hair at TRESemmé Professional, the relaunch of the brand's professional-tier line.

The appointment was announced on 20 May and follows a year of collaboration between Higgins and TRESemmé on red-carpet hair looks. In the newly created role, Higgins will serve as the brand's creative lead and front a major campaign across the UK and Ireland spanning television, social and out-of-home.

Alongside the Higgins appointment, the brand has named celebrity hairstylist Luke Pluckrose as Head Stylist. Pluckrose, who has worked with Higgins for several years, has styled both campaign looks and will continue to develop hair for the brand using the new TRESemmé Professional collections.

Higgins is best known for Love Island, Love Island USA: Aftersun and The Traitors US, and has signed up to compete on the next series of Dancing with the Stars in the US. Before her television career, she spent ten years working in a hair salon, a biographical detail TRESemmé has used to frame the appointment as more than a celebrity endorsement deal.

In her statement on the appointment, Higgins drew directly on that background. "I spent ten years working in a hair salon at the start of my career, so I've seen first-hand the transformative power hair has," she said. "I can't wait to create looks that show what's possible with truly high-performance products. Because when your hair feels incredible, so do you."

The campaign launches with two looks styled by Pluckrose. The first is a modern take on a Hollywood updo, smoothed at the sides into a high bun with a roll technique through the back, finished with softer pieces and a subtle wave at the front. The second is a flicked-out long bob with a sleek side parting, height at the crown and smooth lengths.

Both looks were styled using product from the relaunched TRESemmé Professional Thermo Sculpt Memory line, with the Resilience Building Shampoo and Conditioner (both £7) used to prep, the Memory Priming Serum (£11.50) before heat styling, and the Volume and Lift Mousse (£5.99) at the roots. The bob look was finished with the Lamellar Gloss Ultra-Gloss Spray (£11.50).

The Higgins hire is the UK arm of a wider TRESemmé global repositioning. In March, the brand named Paige DeSorbo as its Chief A-List Officer for the US market, anchoring its "Get Your Hair on the A-List" campaign tied to The Devil Wears Prada 2. The TRESemmé Professional UK launch, fronted by Higgins, runs in parallel rather than as a single global campaign, reflecting Unilever's recent move to treat its UK and US hair markets as distinct creative territories.

For TRESemmé, which has built its professional brand identity on backstage sponsorship of New York Fashion Week, the move adds a celebrity-fronted consumer layer to a portfolio that has historically leaned on session stylist credibility. Pairing Higgins with Pluckrose is the bridge between the two: Pluckrose carries the working stylist credentials, while Higgins delivers a broadcast audience that spans the UK, Ireland and increasingly the US.

The brand also confirmed that Pluckrose will play a continuing role across editorial and at-home styling content. According to TRESemmé, his remit is to translate professional artistry into achievable at-home looks, positioning him as the trusted stylist-client dynamic for the consumer-facing side of the relaunc