TIRTIR Glow Pop Tinted Lip Oil

TIRTIR has launched the Glow Pop Tinted Lip Oil, a hybrid lip product that combines colour, shine and care in one formula. The Korean brand frames it as a three-in-one, pairing the lasting colour of a tint, the shine of a gloss and the nourishment of a lip oil, finishing on a natural-looking stain rather than a flat wash of colour. It comes in eight shades.

The formula is built to be mostly care rather than colour. It is around 74% oil-based moisturising ingredients, combining a blend of plant oils with 10-layer hyaluronic acid to keep lips soft and hydrated. The texture is lightweight and non-sticky, giving a glossy, glass-like shine and buildable colour without the tackiness associated with many glosses. As the oil wears, it leaves a natural-looking stain, which is where the lasting-colour claim comes from.

The applicator has a centre reservoir designed to hold and dispense a measured amount of product, intended to make application cleaner and more controlled than a standard doe-foot wand.

The tinted lip oil is one of the more commercially reliable categories in colour cosmetics right now, sitting at the intersection of the glossy-lip revival and the wider move toward makeup that doubles as skincare. For a brand best known for base makeup, the launch also reflects TIRTIR widening its colour range. It is not the brand's first lip oil, so this is an extension of an existing glow line into tinted territory rather than a debut in the category.

TIRTIR is a South Korean direct-to-consumer brand founded around 2015 by former beauty blogger Lee Yoo Bin, with a name taken from the idea of trust in radiance. It built its reputation on cushion foundations, in particular the Mask Fit Red Cushion, which became a viral seller internationally and was notable for offering a wide shade range, eventually up to 40 shades, in a category that had long been criticised for limited inclusivity. The brand has since expanded across skincare and colour cosmetics and grown into a global name, with distribution through major retailers in the UK, US and Asia.

The Glow Pop Tinted Lip Oil launches on 1 July 2026 at tirtirglobal.com, in eight shades. UK pricing was listed as to be confirmed at the time the release was issued.