Aveda Enlightener High-Lift Lightener

Aveda, the purpose-driven pioneer of plant-derived, high-performance hair care, has launched its new professional Enlightener™ High-Lift Lightener that provides up to 9 levels of lift in 45 minutes¹. Enlightener™ High-Lift Lightener is powered by anti-brass technology with a violet pigment tone to neutralize warmth during the lifting process, and a new amino acid complex helps prevent additional damage to the hair.

This 100% vegan formula includes a protective botanical blend of plant oils including sunflower, jojoba, and kukui for increased conditioning. Enlightener™ High-Lift Lightener features Aveda’s pure-fume™ aroma with certified organic rose, lemon, and peppermint.

For added protection and strength, pair your blonding service with the Bond-Building and Strengthening Color Treatment powered by Botanical Repair™ for 5X stronger² hair after just one treatment.

Maintain vibrant blonde at home with Aveda’s new Botanical Repair™ Purple Toning Shampoo that visibly illuminates, strengthens, and nourishes blonde hair. This 96% naturally derived³, vegan shampoo features violet-rich pigments that instantly neutralize unwanted yellow and brassy tones by 5X for a brighter blonde after just one use⁴.

Plus, Aveda’s plant-derived bond-building technology penetrates deep into the hair’s cortex to build new bonds and repair even the most extreme damage from bleach or chemical treatments, restoring strength from the inside out.

Availability
Aveda Enlightener High-Lift Lightener is available at Aveda salons starting 27th May 2025. To find an Aveda salon near you, visit: https://www.aveda.co.uk/locations. For professionals interested in learning more about Aveda’s hair color and purchasing options, contact Alison Orme at aorme@aveda.co.uk.

About Aveda

Aveda uses botanical technologies and green chemistry, combining the principles of modern science and taking inspiration from the ancient art of Ayurveda. Aveda is Leaping Bunny approved by Cruelty Free International and a certified B Corporation, meeting high verified standards of social and environmental performance, transparency, and accountability.

Aveda products are available in more than 45 markets worldwide across freestanding stores, partner salons, specialty retailers, and on aveda.com. For every hair, everyone.