Townhouse launches at LOOKFANTASTIC

Townhouse has entered its first wholesale retail partnership, bringing its Flawless Polish collection and nail and handcare products to LOOKFANTASTIC online and in store.

The agreement expands distribution of the salon brand’s home-care range through a multi-brand beauty retailer and intends to make its specialist nailcare expertise more accessible, reaching customers beyond its salons and placing its products alongside their wider skincare and makeup purchases.

The launch centres on Flawless Polish, which is designed to give home manicures a glossy, gel-like finish. LOOKFANTASTIC’s selection includes Black Cherry, Red Apple, Strawberry, Milkshake, Glazed Marshmallow and Glazed Strawberry Milk, with each 14ml bottle priced at £12.

Supporting products cover nail preparation, finishing and handcare. The retailer is stocking Townhouse’s Base Coat and UV Top Coat, both priced at £12 for 14ml, alongside Cuticle Oil at £12.50 for 9.5ml and Hand Cream #1 at £16 for 200ml. The offering also includes manicure kits, with the Everyday Essentials Kit priced at £28 and the Coffee Break and First Date kits at £30 each. Together, the assortment gives customers access to individual shades as well as products for a broader home manicure routine.

The partnership includes a physical retail presence at LOOKFANTASTIC’s Altrincham store. Townhouse was among the brands introduced as part of the store’s reopening on 9 and 10 October, extending the launch beyond the retailer’s website.

Townhouse introduced its own Flawless Polish and Flawless Gel ranges in 2025, adding to its existing spa products. Its product development draws on insights from more than one million Townhouse manicures. The LOOKFANTASTIC agreement adds wholesale retail to that expansion from salon services into branded nailcare products.