Aveda, the purpose-driven pioneer of plant-derived, high-performance hair care has launched its latest scalp treatment, thoughtfully designed to target scalp discomfort due to dryness. The new Scalp Solutions Hydrating Scalp & Hair Masque is powered by Aveda’s Biotech Naturals Moisture Recharge Technology to replenish scalp’s moisture barrier by 77% with skincare grade hydrators. This intensive, multi-tasking, velvety crème masque delivers indulgent, soothing scalp hydration while leaving hair soft, supremely hydrated, and 4X smoother.