Aveda Miraculous Oil
Aveda, the purpose- driven pioneer of plant-derived, high-performance hair care, is launching Miraculous Oil, a precious oil concentrate that indulges each strand in light-reflecting shine and immerses the senses in a calming aroma. Aveda’s exclusive Camelina oil ferment and pure botanical oils are masterfully alchemized in this luxurious one-of-a- kind formula that illuminates, softens and strengthens each strand to reveal hair's most brilliant potential. Miraculous Oil results in 195% more shine instantly , and leaves hair glossy, silky and 2X smoother with all-day frizz protection.
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Aveda Enlightener High-Lift Lightener
Aveda, the purpose-driven pioneer of plant-derived, high-performance hair care, has launched its new professional Enlightener™ High-Lift Lightener that provides up to 9 levels of lift in 45 minutes¹. Enlightener™ High-Lift Lightener is powered by anti-brass technology with a violet pigment tone to neutralize warmth during the lifting process, and a new amino acid complex helps prevent additional damage to the hair.
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Aveda Scalp Solution Masque
Aveda, the purpose-driven pioneer of plant-derived, high-performance hair care has launched its latest scalp treatment, thoughtfully designed to target scalp discomfort due to dryness. The new Scalp Solutions Hydrating Scalp & Hair Masque is powered by Aveda’s Biotech Naturals Moisture Recharge Technology to replenish scalp’s moisture barrier by 77% with skincare grade hydrators. This intensive, multi-tasking, velvety crème masque delivers indulgent, soothing scalp hydration while leaving hair soft, supremely hydrated, and 4X smoother.
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