Guerlain has unveiled a new wellness sanctuary at Villa San Michele, A Belmond Hotel, Florence, marking the hotel’s first ever spa following an 18 month renovation.

KEVIN.MURPHY+GLOSS has launched GIMME GLOSS, a new global campaign designed to place glossing at the centre of the modern salon colour conversation.

Vitabiotics Perfectil has launched Back to Basics, a national campaign fronted by singer and TV personality Rachel Stevens, built around new research suggesting UK women are moving away from complex, trend-led beauty routines in favour of simpler regimes and nutritional support.

Virgin Active has reopened its Mayfair club as the brand's first Social Wellness Club in the UK, a format that folds training, recovery, nutrition, co-working and community into a single space and marks a deliberate move away from the traditional gym model.

Celebrity hairstylist Tobias Bell, known to more than a million social media followers as That Hair Guy, spent opening day at Wimbledon giving fans in the tournament's famous queue complimentary tennis-inspired haircuts.

Gold Collagen has named British fashion designer, creative director and author Amanda Wakeley OBE as the new face of Forte Ageless, its bestselling liquid collagen supplement.

LANEIGE has teamed up with London food destination atis to create a limited-edition Acai Mango smoothie, a collaboration timed to launch the brand's new lip collection.

Max Mara has named Florence Pugh as the face of its debut fragrance, which is set to launch on 24 August 2026.

Olay is touring the UK this summer with the Olay Solarium, an immersive activation built to reveal the invisible impact of UV on skin and demonstrate how its new SPF50+ moisturising fluids protect in real time.

Reports are circulating online that Jennifer Lawrence could be the latest celebrity to enter the haircare category, following claims shared by celebrity gossip account Deuxmoi.

RevitaLash Cosmetics, the globally recognised ophthalmologist-developed leader in premium, innovative lash, brow, and hair enhancement products today announced it is bringing its UK operations in-house. This strategic move is designed to accelerate growth across retail, professional, and direct-to-consumer channels.

Natura Bissé has appointed Exclusive Beauty Ltd as its new spa distribution partner for the UK and Ireland, in a move designed to strengthen the Barcelona luxury skincare brand's support for hotel spas and day spas across both markets.

INGLOT, one of Poland's best-known beauty brands, has brought in private equity firm Avallon MBO as a strategic partner to back its next phase of growth and push further into international markets.

Fenty Beauty has launched an AI-powered beauty advisor on WhatsApp, the brand's first partnership of its kind, letting users open a chat to explore products across its makeup, skin and hair ranges.

So.Shell, the London nail and brow group, has opened a training academy aimed at bringing new technicians into the profession through hands-on tuition and a possible path into paid work at its salons.

True to its reputation for being among the first to bring landmark wellness experiences to the UK, in June 2026, Manor House, Alsager in Cheshire, launches The Courtyard, a new outdoor spa space centred around what is believed to be the UK's first outdoor magnesium-enriched spa pool, complemented by its statement, luxurious swinging day beds.

A drug designed to protect muscle has helped people on weight-loss medication keep more of their lean body mass while still losing fat, according to results from an early clinical trial.

Beauty Pie has become the latest beauty brand to face regulatory action over the way LED skincare technology is marketed, after the Advertising Standards Authority upheld a complaint against a poster for its C-Wave Facial LED Treatment Mask.

Marriott International has completed a transaction with the Leali family to bring Lefay, the Italian luxury wellness resort brand, into its global portfolio through a joint venture.