LANEIGE partners with atis on limited-edition smoothie to launch new lip collection

LANEIGE has teamed up with London food destination atis to create a limited-edition Acai Mango smoothie, a collaboration timed to launch the brand's new lip collection.

The drink arrives with the new Acai Mango Smoothie Lip Sleeping Mask and Lip Glowy Balm, and takes its cue from the collection's flavour profile and marbled design. It blends mango, pineapple, passionfruit, coconut yoghurt, ginger, turmeric and coconut water, finished with Ancient + Brave True Hydration for an added hydrating element in a first of its kind tie-up between the two.

On the product side, the Acai Mango Smoothie Lip Sleeping Mask and Lip Glowy Balm are built around an antioxidant Berry Fruit Complex, Vitamin C and coconut oil, which leaves lips hydrated and softer-looking.

The smoothie runs from 1 to 22 July across atis locations, with Eccleston Yards and Old Street excluded. The first 20 customers to buy the smoothie each day at the St James's, Regent Street and Borough Yards branches will receive a complimentary Acai Mango Lip Sleeping Mask or Lip Glowy Balm while stock lasts, available at selected stores for the first ten days of the collaboration.

It is a neat piece of experiential marketing, taking a lip product with a food-led flavour story and giving it a physical, tastable presence in high-footfall London sites rather than relying on the counter alone. For a category as crowded as lip care, building the launch around something customers can walk in and try, then walk out wearing, is a smart way to turn a routine product drop into a reason to visit.

The collaboration also leans on a wellness-adjacent positioning, with the smoothie's ingredient list reading more like a juice bar menu than a beauty press release, and the Ancient + Brave addition signalling a deliberate nod to the functional drinks space.

The LANEIGE x atis Acai Mango Swirl Smoothie is available from 1 July. The lip collection is available through LANEIGE.