Benefit Cosmetics has expanded its blush line-up with two new formats designed to answer current demand for quick, skin-first colour: Juice Stick Dewy Gel Blush and Play Daze Airy Liquid Blush.
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For the brand, beautiful makeup starts with beautiful skin. This vision stems from the legacy of its founder, Mr. Shu Uemura, a Japanese make-up artist and pioneer of the modern skincare approach, and lives on today through an iconic, versatile product that elevates cleansing into a true ritual. Since its creation in 1967, Ultime8 has embodied Shu Uemura’s skin-first philosophy, transforming cleansing into an active step that awakens the skin and prepares it to perform at its best.
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Backed by cutting-edge research into the next-gen color client, Wella Professionals, the No. 1 Salon Color Brand in the World, unveils Supernatural Color, a breakthrough professional color system designed to meet modern expectations with extraordinary results.
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From the experts behind Dermatica skincare comes their new, clinician prescribed plan that helps women see fuller, stronger hair in 3–6 months. Developed to support thinning hair concerns, the new service combines clinically backed minoxidil with their award-winning skin expertise. Only this time, it’s for the scalp.
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RevitaLash Cosmetics, internationally recognized as a trailblazer in the lash, brow, and hair beautification categories, is thrilled to announce the launch of two new limited-edition collections for lashes and brows this spring. These curated sets encourage a regimen approach to brow and lash routines and offer an exceptional value, furthering the brand’s legacy of empowering confidence for everyone.
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LANEIGE has made two of its most-requested JuicePop Box Lip Tint shades available early and exclusively at Sephora UK, following strong consumer demand. The early launch includes Disco Coral and Red Classic.
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Benefit Cosmetics has introduced The POREfessional Degunker, a targeted blackhead and pore cleansing system designed to loosen pore build-up and visibly minimise blackheads with an at-home, tool-assisted format. The system pairs an alkaline pH cleansing formula with a built-in extracting tool to lift debris and clear the look of congested pores for immediate, visible results.
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being has expanded its Curl Power franchise with a new line-up of four moisture-rich, curl-defining products developed for 3A to 3C curls, with select SKUs also supporting 4A to 4C coils. The collection is designed to enhance natural texture with definition, nourishment and long-lasting frizz control, without heaviness. It is dermatologically tested, sulphate-free, silicone-free, and formulated with naturally derived ingredients.
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Code8 has introduced a new Brush Set, positioned as a refined edit of four full-size essentials designed to simplify everyday makeup application without compromising performance. Each brush is streamlined to pack down neatly for travel, with an emphasis on control and precision.
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GentleCare has added Face Cream Light to its premium skincare line, a streamlined, essentials-led moisturiser developed for combination and oil-prone skin. The lightweight, fast-absorbing formula is non-comedogenic and delivers long-lasting hydration with an airy texture designed to sit comfortably through the day, including in warmer climates, with a soft matte finish intended to wear well under make-up.
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Curlsmith has introduced Curl Reset Detox Shampoo, a one-step detox cleanser created for curls and textured hair that need a reset without the dry, stripped feel often associated with clarifying washes. The formula targets product build-up, dullness and scalp discomfort, with a specific focus on mineral and metal residue that can be stubborn in hard water areas.
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ZO Skin Health has introduced Neck Complex, an anti-ageing and brightening serum developed specifically for the neck and décolleté. The multi-faceted formula is positioned as a dedicated solution for neck skin ageing, targeting crepiness, deeper horizontal lines, laxity and uneven tone, while delivering long-lasting hydration.
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GUT-SKIN FIRST (GS1) Internal Foundation from Decoded is a highly concentrated oral formulation which combines three types of collagens in the form of over 400 different proteins, 17 amino acids, hyaluronic acid, and elastin, to assist with the repair, recovery and boosting of the GUT-SKIN axis by helping to protect and support your natural occurring gut biota.
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L'Oréal Paris has expanded its Telescopic franchise with Telescopic Extensionist Lengthening & Curling Mascara, a length-focused formula built to deliver extreme length and curl, with lashes appearing up to +5mm closer to the brows in instrumental testing.
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Floral Street, the award-winning British fragrance brand, has partnered with Bridgerton, Netflix’s fifth most-streamed TV show of all time, to create a first-of-its-kind vegan and cruelty free fragrance to bring the cult-favourite modern fairytale to life.
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BYOMA has introduced its first-ever facial mask, the Bio-Collagen Radiance Facial Mask, a high-performance, barrier-supporting treatment built for fast results without overnight wear. The mask starts as a cooling pink gel, then transforms into a clear, breathable film that locks in actives while allowing normal movement, before peeling off once transparent.
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Milk Makeup has added Hydro Grip Gel Concealer to its Hydro Grip franchise, introducing a gel-to-cream concealer stick designed to deliver up to 12 hours of natural-looking coverage with a naturally hydrated, dewy finish. The click-up format is positioned for targeted correcting or all-over use, covering dark circles, hyperpigmentation, redness and blemishes, while staying weightless and comfortable on skin.
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Glow Recipe has introduced a new Toner Pads range, drawing on Korean skincare routines to streamline daily exfoliation, brightening and barrier support in a single swipe format. The launch centres on fruit-powered actives and “serum-infused” pads designed to prep, smooth and hydrate while remaining suitable for sensitive skin.
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ESK Evidence Skincare has introduced Enlighten Gold, a new serum formulated to target uneven pigmentation patterns including sunspots, melasma and post-inflammatory hyperpigmentation, while maintaining a strong focus on barrier support and long-term tolerability.
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Skincare Professionals are increasingly observing signs of accelerated ageing in stressed, structurally compromised skin, driven by heightened exposure to environmental aggressors such as pollution, infrared radiation, and blue light. The newly launched IntelliRET 0.3+ from AlumierMD pairs retinol with a bio-inspired botanical booster to elevate its performance, while niacinamide supports a favourable skin environment - reinforcing barrier integrity so renewal can occur more effectively and consistently, meeting the needs of modern-day skin.
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