being Expands Curl Power Range

being has expanded its Curl Power franchise with a new line-up of four moisture-rich, curl-defining products developed for 3A to 3C curls, with select SKUs also supporting 4A to 4C coils. The collection is designed to enhance natural texture with definition, nourishment and long-lasting frizz control, without heaviness. It is dermatologically tested, sulphate-free, silicone-free, and formulated with naturally derived ingredients.

The new Curl Power line-up:

Curl Power Shape Defining Mousse

A lightweight foam that boosts body, enhances curl definition and provides lasting hold without weight. Coconut oil and grapeseed oil deliver moisture, tame frizz and keep curls soft and bouncy.

Curl Power Smoothie

A curl-enhancing cream that defines curls and coils for less frizz and more shape. Suitable from 3A curls through to 4C coils, it hydrates and enhances natural texture without weighing hair down. Coconut oil and shea butter support nourishment, definition and shine.

Curl Power Leave In Detangling Milk

A leave-in designed to smooth knots and manage kinks while moisturising and defining curls. Powered by coconut oil and shea butter, it improves manageability and leaves hair soft, smooth and easy to style.

Curl Power Strengthening Scalp + Hair Oil

A lightweight multi-tasking oil built to support scalp health and nourish the ends. Formulated with rosemary, mint and biotin, it hydrates and replenishes curls and coils while promoting soft, glossy, healthy-looking hair.

Available now at Superdrug.