Wella Professionals Supernatural Color
Backed by cutting-edge research into the next-gen color client, Wella Professionals, the No. 1 Salon Color Brand in the World, unveils Supernatural Color, a breakthrough professional color system designed to meet modern expectations with extraordinary results.
Research shows consumers have increased interest in the ingredients of beauty products, motivated by considerations of transparency and safety. They also want not only a service, but a memorable experience, valuing the lasting emotions it creates over mere functionality.
By combining these two groundbreaking insights Wella Professionals has developed Supernatural Color, a professional hair colorant which strengthens and repairs hair using the power of tannins. Tannins are natural acids present in botanicals, which plants produce as a natural defence, to be robust and healthy.
Powered by science, Co-created with professionals
Supernatural Color is made with 91% to 100% natural origin ingredients and contains no more than 12 essential ingredients in its formula of:
– Tannin rich botanicals; dried and powdered leaves from cassia, henna and Indigo plants.– Vegan color boosters to deliver consistent results and a wide color range, including cool and matte shades.
– Natural origin texturizers, a corn-derived sugar for creating a patented sugar-granule formula. Dried and powdered Guar Beans, a botanical consistency builder that gives creamy consistency when mixed with warm water. Supernatural Color offers 16 inter-mixable shades for a wide range of color possibilities, which answers concerns about the usual limited palette of natural hair color.
Supernatural Color has tannin-rich botanicals packed into powerful color granules which, when dissolved in 70-degree warm water, release the tannins, ready to penetrate inside the hair and bind to keratin fibres, improving hair structure. The color application itself also offers a more memorable result compared to conventional color services. Supernatural Color provides a warm and soothing experience which promotes a sense of well-being.
In addition, the product stands out from typical colorants with its sophisticated pouch packaging, featuring glamorous images such as pearl necklaces, cashmere rollnecks, fresh flowers and feminine accessories.
