Xerjoff x Automobili Lamborghini collection

Xerjoff has partnered with Automobili Lamborghini to launch a new three-piece fragrance collection, bringing together Italian haute perfumery and automotive design in a collaboration built around craftsmanship, performance and sensory experience.

The Xerjoff x Automobili Lamborghini collection comprises Fierezza, Avanguardia and Perseveranza, with each fragrance representing a different stage of the experience of driving a Lamborghini – from the anticipation of taking the wheel, through the adrenaline of acceleration, to the feeling that remains after reaching the destination.

The collection joins Xerjoff Blends, the fragrance house’s collaborative platform connecting perfumery with figures and brands from other creative and cultural disciplines. Previous Xerjoff Blends projects have explored music, art and other creative fields, with the Lamborghini partnership extending the concept into automotive design.

A driving experience told through fragrance

Rather than creating a single scent, Xerjoff and Lamborghini developed three individual compositions to tell the story of a journey.

Fierezza represents the first contact with the car: entering the driver’s seat, placing the hands on the steering wheel and anticipating the energy about to be released.

The oriental-fresh fragrance opens with pink pepper, incense, davana and Sichuan pepper, followed by marine notes, ambrette, geranium and frangipani. Amber, suede and myrrh form the base, creating a composition that moves between freshness, florals and leathery warmth.

Avanguardia represents the drive itself – the roar of the engine, acceleration and raw sensation of speed.

A juicy combination of cherry, mandarin and davana opens the woody, fruity and leathery composition. At its heart are black violet, rose geraniol and fractionated patchouli oil, followed by a base of olibanum, tonka bean and styrax.

Completing the journey, Perseveranza captures arrival at the destination and the lingering emotional afterglow of the drive.

The woody-spicy scent opens with ginger, pimento berry and cedrat, moving into elemi, clove bud and vetiver before settling into tonka bean, cistus oil and styrax. Its composition has been developed around a quieter interpretation of determination and endurance – “not the flame that burns the brightest, but the one that never goes out”.

Xerjoff’s dedicated collaboration platform describes the three fragrances as a linear story of anticipation, adrenaline and fulfilment, translating the intensity of the Lamborghini driving experience into three distinct olfactory personalities.

Sergio Momo, founder and creative director of Xerjoff, said:

“When embarking on this collaboration, I knew we could create something truly special together. Xerjoff and Automobili Lamborghini belong to different worlds, yet we both embody the essence of Made in Italy. We share the same values and the same goal of achieving excellence, and that is exactly what we have accomplished with these perfumes. Avanguardia, Perseveranza and Fierezza harness the evocative power of perfumery and represent Italian design and creativity at their highest expression.”

Lamborghini design translated into the bottle

The automotive influence continues into the collection’s presentation.

Xerjoff’s signature flacon has been given a matte finish and matte black cap, with each fragrance graduating into colours associated with Lamborghini’s super sports cars: orange for Fierezza, electric blue for Avanguardia and green for Perseveranza.

For the first time in Xerjoff’s history, the fragrance house’s traditional XJ emblem on the front plaque has been replaced by the Automobili Lamborghini shield.

The outer coffrets also draw on Lamborghini’s design language, incorporating the marque’s recurring hexagonal geometry and details inspired by materials found within its cars.

Each presentation box contains an authentic fragment of Lamborghini leather sourced from the marque’s upholstery department, repurposing material remaining from the automotive production process as a keepsake accompanying the fragrance.

Christian Mastro, Marketing Director of Automobili Lamborghini, said:

“This collaboration with Xerjoff was born from the sharing of values deeply rooted in our DNA: excellence, research and attention to detail. Unique projects like this allow Automobili Lamborghini to extend its vision beyond the automotive sector and reach fans through exclusive products and experiences. Together with Xerjoff, we have created a project that interprets Lamborghini’s iconic spirit and avant-garde attitude in a new sensory dimension.”

Italian craftsmanship meets niche perfumery

Founded by Sergio Momo, Xerjoff has developed a portfolio of more than 170 fragrances, sold through more than 1,500 retail points in over 130 countries, alongside 13 standalone boutiques. Its approach combines fine fragrance ingredients with elaborate bottle and packaging design, positioning perfume as both an olfactory and visual object.

Automobili Lamborghini, meanwhile, was founded in Sant’Agata Bolognese in 1963 and has built its identity around Italian automotive design, engineering and craftsmanship, from historic models including the Miura and Countach to its current electrified line-up.

The partnership places both brands’ interpretation of Made in Italy at its centre, using perfume to translate Lamborghini’s automotive language of movement, materials, engineering and emotion into a new luxury category.

The three fragrances are available in the UK in 100ml bottles, with Fierezza priced at £306, Avanguardia at £327 and Perseveranza at £292 through Xerjoff’s UK website.