Jurlique Relaunches in the UK

Jurlique, the Australian natural skincare brand, has returned to the UK market, six months after withdrawing at the end of 2025. The brand is re-entering through a UK distributor, Luxury Skincare Brands, which will oversee its retail, spa and professional channel distribution, and the return comes with a new emphasis on the spa and professional side of the business.

Jurlique left the UK at the end of 2025 as part of a wider shift in how it runs its markets. The brand moved away from direct distribution toward a distributor model, bringing the UK into line with the approach it uses across the rest of the EMEA region.

The brand recision to return rests on partnering with a distributor that shared its vision and values and could take Jurlique further in the UK. Luxury Skincare Brands, which specialises in premium, results-driven skincare, will handle UK retail, spa and professional distribution. The partnership is intended to increase its visibility and accessibility in the UK while maintaining its premium positioning.

Where Jurlique's UK presence has historically been led by retail and its own concept-store model, the relaunch puts the treatment side of the business forward, which opens a route into salons, spas and professional skincare that the brand has developed in other markets but leaned on less in the UK.

Brand exits and re-entries are an increasingly common feature of the UK market, as international houses weigh the cost of running direct operations against the reach a specialist distributor can offer. For a premium natural brand, the distributor route can widen stockist coverage without diluting positioning, provided the partner is matched to the brand tier. The spa and professional angle is the more interesting part of the story for the trade, since it points Jurlique toward treatment rooms and professional accounts rather than competing solely on retail shelf space.

Jurlique was founded in 1985 in the Adelaide Hills of South Australia by Jürgen and Ulrike Klein, a biochemist and naturopath and a botanist and horticulturalist respectively. The brand's name combines their first names. Its botanical skincare is built around ingredients grown on its own biodynamic farm in the Adelaide Hills, which remains central to the business, and the brand has long positioned itself in the natural, farm-to-skin part of the prestige market. Jurlique has been owned by the Japanese beauty group Pola Orbis Holdings since 2011, and operates spas and concept stores internationally.

Jurlique is available in the UK at jurlique.co.uk. Further detail on stockists, spa partners and professional accounts under the new distribution arrangement is expected to follow.