RevitaLash Cosmetics Length Define Tubing Mascara Dark Brown

RevitaLash has expanded its Length Define Tubing Mascara collection with the launch of Dark Brown, introducing a softer, more natural-looking option to the lash line-up.

Following the launch of Length Define Tubing Mascara last year, the new shade responds to the continued popularity of neutral and understated make-up looks, providing definition and length while complementing a broad range of skin tones and eye colours. The existing tubing formula uses polymers that wrap around individual lashes rather than simply coating them, helping to resist smudging and transfer while allowing the mascara to be removed gently with warm water. Its specially designed brush lifts, separates and distributes the formula from root to tip, creating a glossy, fanned-out finish without flaking.

Length Define is designed to lengthen and lock in curl while supporting the condition of the natural lashes. The formula can make lashes appear up to 400% longer, with layers building additional length and definition while maintaining a natural-looking finish. The mascara combines biotin and vitamin E to help strengthen and condition lashes, alongside Myristoyl Pentapeptide-17, a peptide and antioxidant that supports the appearance of the lashes and helps protect against brittleness and breakage. Panthenol helps maintain hydration and healthy-looking shine.

The water-resistant formula is also suited to oily skin, humid conditions and exercise, where traditional mascara can be more prone to smudging. Unlike waterproof mascara, it is designed to loosen with warm water so that the tubes can be gently slid from the lashes without vigorous rubbing.

Lori Jacobus, President and Global CMO at RevitaLash, said:

“Following the incredible response to the launch of Length Define Tubing Mascara, we saw an opportunity to further meet consumers’ evolving beauty preferences with the addition of Dark Brown. As natural, neutral makeup looks continue to resonate with consumers, this new shade provides a softer, more subtle way to enhance lashes while delivering the same performance and lash-nourishing benefits that have made Length Define a customer favorite.”

Length Define Tubing Mascara has been ophthalmologist and dermatologist reviewed and is clinically tested, hypoallergenic and cruelty-free.

RevitaLash Length Define Tubing Mascara in Dark Brown, 5ml, is priced at £29 and is available through selected professional stockists, salons, spas, specialist retailers and online.