Airyday Launches in the UK

Australian sunscreen brand Airyday has launched in the UK, bringing its range of SPF50+ formulations to the British market for the first time on a direct-to-consumer basis.

The launch comprises four core lines, all SPF50+ with broad-spectrum UVA and UVB protection, sold under the brand's trademarked Skinscreen name. The Glow Range is a collection of three sheer tinted formulas. Pearl Glow gives a glass skin finish, Golden Glow, the brand's bestselling shade, delivers a sun-kissed effect, and Bronze Glow offers a soft bronzed finish. Clear As Day Dreamscreen is a weightless invisible gel aimed at dry and dehydrated skin, also available in a fragrance-free version. Pretty in Zinc Dreamscreen is a breathable mineral cream developed for sensitive, reactive and acne-prone skin with a soft blurring finish, while Mineral Mousse Dreamscreen is a lightweight mineral mousse with a velvet matte finish for oily and combination skin.

The range is structured around the brand's SPF Wardrobe concept, which encourages users to switch between formulas according to skin type, finish and occasion rather than relying on a single universal sunscreen, in the same way they would choose between skincare or makeup products.

The UK arrival is a test of whether the Australian playbook translates. Airyday launched in 2020 and built its early growth through professional channels at home, with skin clinics, dermatologists and plastic surgeons among its first stockists, before moving into retail. The press release cites research suggesting only one in six Brits wear SPF daily, with more than three quarters still treating it as seasonal (Industry Beauty, 2026). That gap between awareness and habit is where the professional sector earns its keep, and daily SPF compliance remains one of the simplest retail and aftercare conversations for therapists and clinics to have with clients year-round.

Founder Frances van der Velden created the brand after being diagnosed with skin cancer at 36, having initially dismissed a nodule on her temple. The formulations were developed to address what she identified as the biggest barriers to daily sunscreen use, including thick textures, white cast, greasiness, breakouts and heavy fragrance.

"Airyday was born because I wanted to create formulas people would genuinely want to wear every day," she said. "Products that protect, feel beautiful on skin and fit seamlessly into real routines. If sunscreen feels good, people use it. That was the starting point."

All products in the UK launch range are priced at £39, with the Clear As Day, Pretty in Zinc and Mineral Mousse Dreamscreens in 75ml sizes. The range is available now at airyday.co.uk.